Remote Senior Data Analyst
hace 5 días
It is not suitable for candidates with a purely functional, marketing or project management background. Hands-on experience in tracking implementation, JavaScript, server-side tracking and data querying is required. Company Description Uptimal is an independent consulting firm with expertise in Data, Engineering, Digital Marketing, Analytics and MarTech . We leverage data-driven insights to help businesses achieve accelerated growth. This is a full-time remote role for a Tracking Specialist based in Spain . The role focuses on the technical implementation, maintenance, and optimisation of tracking and measurement systems across web and mobile applications. The Tracking Specialist is responsible for designing and deploying client-side and server-side tracking architectures , ensuring accurate, scalable and compliant data collection. The role works closely with product, marketing and data teams to translate measurement requirements into robust technical implementations. Day-to-day responsibilities include implementing and debugging tracking setups , developing and maintaining APIs and data collection endpoint s, managing tag management systems and continuously improving data quality, reliability, and performance. Strong expertise in web and app tracking implementation , including event modeling and data layer design. ~ Proven experience with server-side tracking setups , such as server-side Google Tag Manager or custom server-side collection architectures. ~ Excellent JavaScript development skills , with a focus on clean, maintainable, and well-structured tracking code. ~ Hands-on experience with multiple Tag Management Systems (TMS) and complex tag, trigger, and variable configurations. ~ Advanced proficiency in Google Analytics 4 , including event schemas, parameters, and validation workflows. ~ Strong analytical and debugging skills to validate data accuracy and resolve tracking issues . ~ Good command of SQL for querying, validating, and analyzing event-level data. ~ Familiarity with BigQuery for working with large-scale analytics datasets. ~ Flexible work setup: Fully remote role with flexibility around working hours, focused on outcomes and ownership. ~ You will work on tracking architectures that directly influence product decisions, marketing performance and data reliability. ~ Exposure to modern tracking stacks including server-side tracking, BigQuery-based validation, multi-TMS environments and privacy-first measurement practices. ~ Support for upskilling through real-world projects, internal knowledge sharing and improving how tracking is implemented and validated at scale.
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