Brand Marketing Executive

Birdman is one of Latin America’s fastest-growing consumer brands — and the market leader in plant-based performance nutrition and wellness in Mexico. We’ve built one of the most admired wellness brands in our home market through innovation, authenticity, and sustainability , and now we’re taking flight globally. Our vision is to become a global wellness leader , expanding into multiple countries. This next chapter is about building a global wellness powerhouse rooted in purpose, performance, and cultural relevance. This is a once-in-a-lifetime opportunity to own Birdman’s brand strategy and execution in the U.S. and to build a leading health & wellness brand from the ground up. Brand Marketing Manager , you will take full ownership of brand strategy, positioning, P&L, innovation, experiential marketing, PR, partnerships, and consumer insights —crafting how Birdman shows up across retail, digital, and culture. Commercial & Marketing Director , with a dotted line to the Marketing Director in Mexico for global brand alignment. based agencies and partners or build a small, high-performing local team over time. ⚡ This isn’t a corporate marketing role—it’s a builder’s role. We’re looking for a strategic and resourceful brand builder : someone creative, analytical, and resilient who thrives in ambiguity, can make things happen with limited resources, and knows how to turn vision into execution. For the right person, the upside is unmatched: massive personal growth, high visibility, and the chance to build a global wellness brand’s success story in the U.You are a hybrid marketer —a brand builder with cultural instinct and creative vision, combined with the rigor of a data- and performance-driven operator. You’ve built or scaled brands that have won across retail, social, and experiential channels. Above all, you bring resilience, curiosity, and an unstoppable drive to make Birdman one of the next great global wellness brands—starting with the U.Brand Strategy & Growth Define and own Birdman’s brand strategy, positioning, and architecture for the U.ensuring cultural relevance, differentiation, and global consistency. Manage brand P&L and budgets , balancing investment efficiency with ROI and growth targets. S. product innovation and go-to-market roadmap , adapting global launches and shaping future pipeline needs. Partner with HQ to ensure brand identity, messaging, and creative assets reflect Birdman’s global purpose while resonating locally. Marketing & Activation Lead experiential marketing, PR, influencer, and co-branding partnerships that elevate awareness, engagement, and brand love. Identify and activate strategic collaborations with retailers and lifestyle/wellness brands that amplify reach and cultural relevance. Drive local campaign execution across retail, social, and digital, partnering with Performance Marketing and Social teams to ensure a seamless brand-to-conversion flow. Insights & Performance Leverage consumer and market insights (Nielsen, IRI, SPINS, Ipsos, brand tracking, digital analytics) to drive brand, pricing, and innovation decisions. Track brand performance KPIs (awareness, sell‑out, equity, conversion, ROI) and present clear business readouts with learnings and next steps. Monitor competitive and cultural trends to identify white spaces, category shifts, and innovation opportunities. Collaborate closely with Sales, Trade, Ecommerce, Performance Marketing, and HQ to deliver an integrated growth strategy. S. consumer across the organization, influencing innovation, communication, and commercial priorities. S. brand/experiential team over time. ))