CRM Data Manager

hace 1 día

Madrid, España Pearson A tiempo completo

JOB DESCRIPTION

Job Title: CRM Data Manager Grade: C2

Job Family: Marketing Reports To: Senior Digital Transformation Manager

Line of Business: English Language Learning Location: Spain

Who are we: At Pearson, our mission is to add life to a lifetime of learning. We believe in the transformative power of education and are dedicated to creating vibrant and enriching learning experiences designed for real-life impact.

Position description:

Purpose: The CRM Data Manager will be responsible for managing and manipulating data to drive data-driven campaigns, ensuring data quality and accuracy, and providing actionable insights to inform marketing, technology, and sales strategies.

Key responsibilities:

  1. Data management and manipulation for ELL marketing
    • Own the CRM data landscape, ensuring data is robust, available, and correct.
    • Own the end-to-end process for data uploads ensuring a consistent and high-quality approach.
  2. Process improvement and automation proposals
    • Continually look for opportunities to improve the way we handle our data, in line with Pearson’s processes.
    • Propose and implement automations to reduce manual work and improve efficiency.
  3. Targeting, segmentation, and performance analysis
    • Analyse and report on campaign performance, using data to inform and improve future campaigns.
    • Report on KPIs, including performance metrics and campaign ROI to ensure department targets are met.
    • Define key performance indicators and set up dashboards to track them.
    • Through continual optimisation, improve campaign performance by increasing relevancy through effective segmentation.
  4. Collaboration with other teams
    • Work with CRM Campaign Manager using data insights to inform campaign strategy.
    • Collaborate with technology and system experts to create automations and reduce manual errors.
    • Work with Sales to help manage the lead funnel, ensuring the quality of data is sufficient for sales and marketing.
  5. Data compliance
    • Meet the highest standards of data privacy and regulatory compliance through implementing data governance policies, ensuring data quality and compliance with GDPR, and all other data protection laws.
    • Work closely with IT, legal, and business teams to ensure compliant data handling practices, permissions, and oversee lifecycle process to maintain trust and transparency in all our data operations.
    • A proactive approach to risk management is vital and to stay up to date with any changes to regulations.

Candidate profile

Required skills and experience:

  • 4-5 years proven experience in a data analyst role, preferably in marketing.
  • Strong knowledge of data management, ETL processes, and data-driven campaign strategies.
  • Proficient in data manipulation tools and techniques.
  • Experience with Excel, Tableau, SQL, and Google Analytics.
  • Familiarity with CRM tools, particularly Salesforce.
  • Strong analytical skills with the ability to interpret complex data.
  • Ability to create and manage dashboards and reports.
  • Experience in defining KPIs and monitoring performance metrics.
  • Excellent communication skills, both written and verbal.
  • Ability to collaborate effectively with cross-functional teams.
  • Strong organizational and project management skills.
  • Attention to detail and a commitment to data accuracy.
  • Ability to work in a fast-paced environment and manage multiple tasks simultaneously.
  • Collaborative mindset and the ability to work with diverse teams.
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