Retail Shopper Marketing Manager

Our brands Vitamin Well, NOCCO, and Barebells are available across most of Europe, North America, the MENA region, and parts of Asia Pacific. With a revenue of 650 million euros, we operate in over 40 markets, with headquarters in Stockholm and offices in fourteen countries around the world. As we continue to expand our footprint in Spain, shopper marketing is central to maintaining strong, consistent in-store presence across all channels. As Shopper Marketing Coordinator , you will be responsible for how our brands come to life in-store — securing correct POS execution, high-impact in-store activation and aligned visibility across retail, gyms and convenience. Based at our vibrant Vitamin Well Spain hub in Madrid, you will report to the Field Sales Manager and work closely with the local Sales and Marketing teams. You will also maintain an active partnership with the Global Shopper Marketing team in Stockholm to ensure Spain follows global guidelines and uses the right tools, assets and processes. POS and in-store execution : Ownership of the local POS agenda, ensuring that catalogues, materials and visibility tools are correctly managed in line with Global POS-Catalogue, across all relevant channels. Shopper-driven activation : Planning, adapting and executing shopper campaigns and in-store initiatives in close collaboration with Sales and Marketing, ensuring strong brand presence and commercial impact. Local customised solutions : Coordination of local branding projects — from storefronts to gyms — including artwork requests to Studio and alignment with local external production partners. Oversight of materials and execution for demos, events, exhibitions and trade shows, securing consistent brand representation and operational readiness. Close partnership with the Global Shopper Marketing team and HQ Studio to ensure Spain follows global guidelines, uses the right assets and contributes market feedback where relevant. Sales enablement and internal communication : Training and supporting the sales team on POS tools, catalogue use and activation plans, while contributing to sales meetings. A role with clear ownership over shopper marketing execution in Spain. Close collaboration with both global teams and local commercial functions. You enjoy working across teams, keeping processes on track and ensuring that materials, campaigns and activations land correctly in-store. You have an eye for detail, a commercial mindset and a strong sense of responsibility for quality. At least 3 years of experience in shopper or trade marketing, with strong exposure to in-store execution. Proven experience managing POS, in-store campaigns and supplier co-ordination. Strong organisational skills and the ability to manage multiple projects simultaneously. Excellent communication skills in Spanish and English — English is essential for daily collaboration with HQ. Proficiency in PowerPoint and Excel, with confidence managing materials, artwork or ordering flows. At the same time, Vitamin Well is still very much a Swedish company, promoting Swedish values when it comes to both business and people. We treat each other in a fair and equal way, and we respect one another based on our qualities. As we expand Vitamin Well Group’s business, we are also committed to minimizing our environmental impact and continuously strive to lower emissions from for example production, logistics, and packaging. In our action-oriented culture, the ability to make swift decisions is paramount in bringing ideas to fruition. As part of the recruitment process, we may ask you to conduct a personality test as well as a test that measures logical ability. The purpose of the tests is to evaluate candidates as objective as possible and identify the best possible match for the role. The tests are based on solid research and are taken through our partner Alva Labs.