Head of Paid Media

Join to apply for the Head of Paid Media role at RWS Group .Our GTM organization drives RWS’s growth engine. We position RWS as the tech‑first leader in language, content, and AI solutions, creating market visibility and generating demand across global buyer journeys. We empower our sales teams with the processes, insights, pricing models and operational excellence they need to move fast, win deals, and grow accounts. From high‑velocity mid‑market motions to enterprise pursuits and strategic partnerships, we build and activate the pipeline that fuels revenue. We ensure every part of our commercial ecosystem marketing, pricing, sales operations, inside sales, partnerships works in sync to accelerate performance, strengthen customer relationships, and scale our impact. For candidates, this is a place to shape the future of how RWS goes to market: fast‑moving, data‑driven, collaborative and focused on winning with intelligence, agility and innovation.The Group Head of Paid Media is responsible for the strategic ownership, execution, and performance of all global paid media activities across RWS. This role owns the full end‑to‑end paid media ecosystem. Responsible for a wide range of responsibilities from strategy design, campaign execution, to performance analysis, optimisation and more. Acting as our in‑house hands‑on expert, you will manage agency relationships, drive measurable return on ad spend (ROAS), and ensure paid media consistently contributes to pipeline, revenue, and overall marketing effectiveness. You will also shape the vision for how RWS leverages paid channels today and in the future.Key ResponsibilitiesJob OverviewActing as our in‑house hands‑on expert, you will manage agency relationships, drive measurable return on ad spend (ROAS), and ensure paid media consistently contributes to pipeline, revenue, and overall marketing effectiveness. You will also shape the vision for how RWS leverages paid channels today and in the future.StrategyOwn the end‑to‑end global paid media strategy across all business lines, markets, and channels.Set ambitious yet achievable paid media goals, directly aligned with marketing pipeline, revenue targets, and company growth objectives.Act as the in‑house thought leader for paid media, advising senior leadership on trends, new opportunities, and competitive positioning.Campaign Ownership & PerformanceOversee planning, execution, optimisation and reporting of all paid campaigns (search, display, social, programmatic, ABM, video, content syndication, etc.).Ensure consistent and measurable ROI and ROAS across campaigns with full accountability for budget allocation and media spend efficiency.Present paid media performance, insights and recommendations to senior leadership and other senior stakeholders.Leverage data‑driven insights to refine audience targeting, creative strategies, and messaging to maximise impact.Agency & Partner ManagementLead relationships with external media agencies, ensuring alignment with RWS objectives, cost efficiency and delivery of world‑class campaign execution.Establish clear performance frameworks for agencies, holding them accountable for results.Support agency success with guidance, best practices and alignment to RWS brand and demand generation strategy.Innovation & GrowthIdentify and test emerging platforms, technologies and paid media strategies to expand RWS’s reach and engagement.Develop a robust testing framework (A/B experiments, pilot campaigns) to drive continuous improvement and learning.Partner with cross‑functional teams (content, creative, product marketing, marketing operations, data/analytics) to fuel campaign success and pipeline generation.Mentor and guide internal teams, elevating paid media knowledge and capability across the business.Skills & Experience7+ years of experience in senior paid media roles within global B2B organisations.Proven track record of driving measurable ROI and ROAS from multi‑million‑dollar media budgets.Expertise across all major paid media channels (Google Ads, LinkedIn, Meta, programmatic, content syndication, ABM platforms).Strong experience managing and optimising agency relationships.Data‑driven, with deep knowledge of analytics and paid media reporting frameworks.Strategic thinker with a hands‑on ability to dive into campaign detail when needed.Excellent stakeholder management and presentation skills.Demonstrated success in identifying and scaling new channels, tools and approaches.Life at RWSLife at RWS is built on purpose to unlock global understanding. Our work fundamentally recognises the value of every language and culture, celebrating difference, inclusivity and diversity. We want every employee to grow as an individual and excel in their career. In return we expect all our people to live by the values that unite us: to partner , putting clients first and winning together; to pioneer , innovating fearlessly and leading with vision and courage; to progress , aiming high and growing through actions; and to deliver , owning the outcome and building trust with our colleagues and clients.Equal Opportunity EmployerRWS embraces DEI and promotes equal opportunity. We are an Equal Opportunity Employer and prohibit discrimination and harassment of any kind. RWS is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at RWS are based on business needs, job requirements and individual qualifications, without regard to race, religion, nationality, ethnicity, sex, age, disability or sexual orientation. RWS will not tolerate discrimination based on any of these characteristics.RWS ValuesGet the 3Ps right – Partner, Pioneer, Progress – and we’ll Deliver together as RWS.Recruitment AgenciesRWS Holdings PLC does not accept agency resumes. Please do not forward any unsolicited resumes to RWS employees. Any unsolicited resume received will be treated as the property of RWS and terms & conditions associated with the use of such resume will be considered null and void.#J-18808-Ljbffr