Senior Creative Strategist

Senior Creative Strategist – Darkroom Join us as a Senior Creative Strategist at Darkroom , a next‑generation growth marketing firm engineering the brands of tomorrow. About Darkroom Darkroom was founded in 2017 with the mission to redefine what a modern agency can be. We replace the inertia of legacy advertising behemoths with a model built for speed, intelligence, and measurable impact. Powered by Matter , a universal AI commerce layer, we integrate executive‑level strategy with proprietary agentic technology to deliver outsized returns by enhancing creative output, operational efficiency, and revenue generation across every stage of the customer journey. Our track record includes billions in attributable revenue driven across e‑commerce marketplaces, media networks, DTC ecosystems, and social commerce platforms. As a fastest‑growing private company in America (Inc. 5000) and one of the most effective performance media agencies of the 2020s (Varos), our founders have been recognized by Forbes 30 Under 30. About the Role We’re seeking a visionary creative leader with deep expertise in developing ad concepts for digital paid media on Meta, TikTok, and other channels. You’ll dive into the pixels for tactical feedback on design and video, while threading the needle between performance frameworks, creative testing, and world‑building assets. A background in Design, Video Editing, or Performance Marketing is required, and you must be hyper‑focused on paid media performance and generating advertisements that sell products and services. This role is part of our Performance Creative service, a bundled AI‑powered creative strategy engagement. You’ll help clients mine ad hooks, bodies, and creative direction to improve performance, compete with AI‑enabled creative, and scale creatives with data‑backed testing. What You’ll Do Creative Strategy: Lead high‑tempo strategy and direction for full‑funnel ad programs on Meta, TikTok, YouTube, Amazon, and Display platforms. Short‑Form Video Expert: Deliver expert concepts and briefs that sell products through short‑form video. Data Analysis: Translate clients’ marketing strategy and performance data into clear, compelling ad concepts, using metrics like thumb‑stop rate, hold rate, and click‑through rate. Cross‑Team Collaboration: Brief designers and editors on static, animated, mobile‑first videos, and storyboards. Ability to quickly prototype in Figma or produce final assets without external help. Executive Presentation: Present creative work to stakeholders and clients with confidence, clarity, and strategic rationale. Performance Iteration: Monitor performance data with the marketing team to inform creative iterations and improve results over time. Qualifications 3+ years of creative strategy on performance ad programs, specializing in short‑form video and stationary assets. Experience on Meta is required. Portfolio showcasing performance ad work that directly impacted metrics such as hold rate or CTR. Evidence of creative diversity across high‑design and low‑fidelity work. Proficiency in Figma, Photoshop, and Illustrator; ability to storyboard, cut, and ship ads. Deep understanding of media metrics – thumb‑stop rate, 3‑second hold, hook retention, CTR, CPA – and the ability to use them to drive testing decisions. Familiarity with AI tools (ChatGPT, Midjourney, Perplexity, Runway, etc.) to increase creative speed and volume, not just experimentation. Excellent communication skills, both written and verbal, with the ability to give crisp feedback and navigate client pushback. Ability to turn vague goals into testable concepts, track results, and initiate the next iteration independently. Proficiency in Figma’s auto‑layout and component system; strong Adobe Creative Suite skills. Hard Disqualifiers No Meta performance creative ad experience. No portfolio link or lack of performance context. Strategy‑only with no hands‑on design ability. Inadequate client presentation and salesmanship. Working at Darkroom We seek A‑players who want to build something great. There’s no room for mediocrity; every team member must bring insight, rigor, and ownership to everything they touch. We move fast, think deeply, and hold a high bar for performance, creativity, and ownership while supporting each other relentlessly. We believe in autonomy with accountability , truth over comfort , and outcomes over optics . If you want to build and win alongside some of the smartest people in the business, you’ll thrive here. Benefits & Culture Remote‑First Culture: Fully remote roles supported by a strong community base. Hybrid model for roles in New York or Lisbon (opening early 2026) and weekly in‑office for hub locations (Bay Area, Philly, São Paulo, Barcelona). Parental Leave: Flexible parental leave benefits to support new parents while maintaining work‑life balance. Growth Opportunities: Interdisciplinary approach allows you to gain insights across services beyond your niche. Continual Learning: Exposure to AI‑powered creative strategies and real‑time data feedback loops. Competitive Compensation & Equity: Competitive salary and equity stakes in a fast‑growing company. Equal Opportunity Statement Darkroom is an equal opportunity workplace—we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. #J-18808-Ljbffr