Global Innovation Brand Manager

hace 3 semanas

Barcelona, España CATENON A tiempo completo

Global Innovation Brand Manager
Sales and Marketing
Barcelona (Spain)
Ref: IQ94582780
October 22, 2024
MASS COMMODITIES

FUNCTIONS

Responsibilities:

  • Understand the global markets and what drives each brand: understand each brand's consumer and customer needs.
  • Analyze market trends, assess the landscape, and understand the competitive environment.
  • Own and develop brand building across all touch points of the global brand: define the target consumer and brand equity, guide new product development, and create all kinds of brand innovation.
  • Develop annual global marketing plans: Lead the development of effective and efficient marketing plans to deliver the growth goals and financial targets for each brand and market, working across functions and especially with sales.
  • Develop new consumer-based innovations for the brands: Identify emerging consumer needs and trends in the category and develop a focused innovation plan for the brand.
  • Manage the development process for each initiative, from idea to launch.
  • Execute a defined Marketing Plan to deliver each brand's growth goals and financial targets, working across functions, especially with sales and trade.
  • Manage the annual marketing budgets and ensure plans are delivered within them.
  • Ensure consistent best-in-class execution of the marketing elements.
Requirements:
  • Degree - ideally with a marketing background + business School with at least 5 years of FMCG Brand Management experience with international scope.
  • Fluent in English.
  • Analytical skills and data driven understanding (strong reporting skills).
  • Excellent project management skills with ability to work across complex and multiple projects.
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