Creative Lead

Overview Aperture delivers exceptional product consultancy and advertising services to global partners. Through data-driven strategies, we harness expertise in performance marketing, creative strategy, and product optimisation to achieve outstanding results. Founded in 2022, Aperture has been recognised for its growth and innovative approach. This is a remote-first role with regular in-person gatherings in London for team connections and collaboration. Key Responsibilities Own and evolve Aperture's entire creative pipeline—from concepting to production to performance analysis. Lead weekly creative ideation and testing cycles across Meta, TikTok, and other key channels. Partner with the Growth Lead and Founder to translate insights, angles, and data into world-class creative ideas. Produce and edit assets (video, UGC, static, motion) and prototype new ad concepts for testing. Build AI-driven creative workflows—automating repurposing, resizing, and concept generation where possible. Keep a constant pulse on platform trends, creator communities, and cultural shifts to inspire new ideas. Write and approve clear, actionable creative briefs grounded in psychology, insight, and platform behaviour. Direct and mentor designers, editors, and UGC creators to deliver high-performing, on-brand assets. Review creative performance data (hook rate, CTR, ROAS, completion rate) to guide iteration and prioritisation. Contribute to Aperture's brand and content—helping demonstrate, through work, how great creative performs. Required Experience & Skills 4+ years in a creative, growth, or performance marketing role where content and results intersect. Deep understanding of TikTok, Meta, and short-form storytelling—from hooks and pacing to structure and safe-zones. Proven ability to both ideate and produce creative—comfortable cutting videos, editing copy, or mocking visuals. Experience leading or collaborating with creators, editors, and designers to bring ideas to life. Hands-on experience implementing AI tools and workflows in creative pipelines (Runway, Pika, Sora, Midjourney, etc.). Strong grasp of creative metrics (hook rate, CTR, CVR, ROAS, VTR) and how to translate them into next actions. Passion for trends, culture, and storytelling—always scanning what's next. Highly collaborative and self-directed, able to manage multiple projects and stakeholders with momentum. Proficiency with Notion, Asana, Meta Ads Manager, TikTok Creative Center, Canva, and Google Workspace. Obsessed with the details, whether it's copy line length, video pacing, or naming conventions in a Notion board. Bonus But Not Required Strong video editing or motion design skills (CapCut, Adobe tools, Descript, etc.). Early adoption of new AI creative tools (Veo, Sora, Pika, Runway, Luma, Midjourney, ElevenLabs, etc.) and the ability to build scalable AI pipelines for ideation, storyboarding, and versioning. Understanding of audio design, voiceover, and pacing for short-form storytelling (esp. TikTok, Reels, YouTube Shorts). Knowledge of how to adapt a single idea across different channels without losing emotional impact. Experience establishing scalable creative processes, from naming conventions and tagging systems to asset libraries and version control. Skilled at pitching creative ideas internally and to clients, using narrative and data together to persuade. Familiarity with creative testing structures (e.g. ad concept matrices, variant naming, test planning). Seniorities & Employment Seniority level: Mid-Senior level Employment type: Full-time Job function: Art/Creative Industries: IT Services and IT Consulting #J-18808-Ljbffr