Head of Product-Led Growth

hace 1 semana

Barcelona, España Cloudtalk A tiempo completo

Global SaaS | $28M Series B Investment Barcelona/Prague or Remote in Europe Role TLDR Mission: Own self-serve and PLG as a full revenue engine for micro customers – from acquisition and signup to activation, expansion and retention. Design flows where product does most of the work , and add humans only where ROI is highest. Primary Outcome: Maximize revenue from the self-served micro segment. Today, we believe NRR is the most important lever to achieve this, but increasing trial → paid, cutting time-to-first-value, growing PLG-driven ARR, and reducing funnel drop-offs is also impactful. Scope: Define and drive the PLG roadmap , map and continuously improve the post-signup journey , and set smart “when to human” rules (when to stay self-serve vs. route to Sales/CS). Team: Lead a dedicated PLG squad (~2–3 engineers from existing teams) with a fast experiment cadence and strong analytics foundation. Profile: Commercial PM with proven PLG wins in B2B SaaS , strong experimentation mindset and excellent UX instincts for onboarding/activation . About CloudTalk Powered by a January 2024 $28 million Series B investment from top investors like KPN Ventures, Lead Ventures, Point 9, and HenQ, CloudTalk's AI-powered business communication platform helps 4,000+ sales and support team s make customer experience the greatest competitive advantage for driving more revenue. CloudTalk works seamlessly for businesses of all sizes, from scale-ups like Deel and TIER to big players like Nokia , Glovo and Rakuten . Modern businesses all around the world can lead meaningful conversations while managing calls and messages from one place. CloudTalk is on a mission to create a unified ecosystem for sales and customer service teams' communication where every professional can engage in more productive and meaningful conversations. The Challenge Ahead We’re looking for a commercial, experiment-driven, and execution-focused Head of PLG to own and scale our Product-Led Growth (PLG) motion for micro customers. Your mission is to turn self-serve into a full revenue engine – from acquisition and activation to expansion and retention – and to design flows where the product does most of the work , bringing humans in only where the ROI is highest. If you love building self-serve journeys that move real revenue numbers, this role is for you. What’s in it for you Leadership & impact: Own a critical growth engine and shape how CloudTalk wins in the long tail / micro segment. Direct influence: Work closely with senior product leadership and GTM leads to align PLG with our broader strategy. Innovation: Help build the leading AI-powered business calling platforms and push the frontier of PLG in B2B SaaS. What You’ll Work On Own PLG as a revenue engine Take end-to-end ownership of the self-serve / PLG funnel : acquisition → signup → onboarding → activation → paywall → expansion → retention for micro customers. Maximize revenue from the self-served micro segment and tie your roadmap directly to revenue, expansion and retention outcomes. Design the post-signup journey Map and continuously refine the post-signup journey : from

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