Global Webmanager

Working at Freudenberg: We will wow your world

Key Responsibilities

• Platform and/or FrontEnd migration planned for 2026 --> when migration frontend ends by dec'26 - other projects will be considered such as CRM/Newsletter management or content related projects in order to fill the full position
• Lead the overall UX/UI, including experimentation and A/B testing with the support of an external agency
• Represent Global marketing in the D2C strategy and action plan, including the selection of a new CMS
• Lead the company’s SEO strategy and global execution
• Collaborate with cross-functional teams including IT, E-Commerce, Brand Management and local / regional teams to ensure strategies are effectively implemented

Additional Responsibilities

• Lead MarTech roadmap and implementations linked to our Web/E-shops together with CPIM and E-com departments
• Care for mobile first approach
• Provide SEO guidelines for other channels on top of Google, ie. TikTok, Youtube, etc.
• Co-own with Brand Engagement Manager the analyses of digital product journeys and identify optimization areas for higher product conversion rates and overall campaign KPI performance
• Leading the optimization of Product Detail pages

Professional experience and education

• Degree in Economics / Business Administration with focus on Marketing, ideally Digital Management, Communication or Media management
• 3 years in the field of SEO and/or Web management
• Category insights (FMCG, Non-food) as an advantage
• Good Technical knowledge of all relevant tools for analytics and data management (GA4, LookerStudio, SEM Rush)

Specific Knowledge & Skills

• Strong verbal and written communication skills in English as well as with PowerPoint
• Experienced in running global digital campaigns, landing page content, user funnels and/or experience in SEO
• Strong analytical and interpersonal skills
• Strong communication skills towards multiple stakeholders
• Project management skills across different functions

The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.