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Email Lifecycle Marketing Manager
hace 2 días
Overview QIMA is transforming its marketing organization into a modern high-performing growth engine with performance marketing data and scalability at its this context we are hiring our new Email Lifecycle Marketing Manager to transform optimize and scale QIMA's global email marketing engine across every stage of the customer journey. Stepping into a function previously run by an external agency this role is deeply hands-on. You’ll architect build launch and continuously refine high-impact lifecycle nurturing ABM and tactical email programs while also defining the strategy frameworks and long-term vision for lifecycle marketing at QIMA. This is a role for a builder who thrives on execution: shaping the what and then engineering the how to bring it to life end-to-end.
Key Responsibilities
Build and scale QIMA’s email and lifecycle marketing function in-houseOwn A/B testing continuous optimization for Group and Divisional email marketing programsDesign end-to-end lifecycle journeys from lead to customer expansionDefine scalable lifecycle frameworks playbooks and standards as the foundation for future growthOwn email campaigns nurturing adoption and prospection flows in Marketo Engage and Zoho CRMPartner with the divisional marketing teams on campaign design templates execution and best practicesCollaborate with customer data engineering and CRM teams to optimize data for strategic useImprove engagement CTR and conversion across email marketing campaigns and lifecycle programsImplement lifecycle performance benchmarks and reportingQualifications Skills & AbilitiesStrong understanding of buyer journeys segmentation behavioral triggers and performance optimizationComfortable owning both strategy and day-to-day executionStrong analytical mindset with a clear focus on conversion and pipeline impactExperience working cross-functionally in global teamsFluent English requiredEducation & Experience:3 years hands on experience with MarketoKnowledge of industry standards and best practicesProven experience building executing and optimizing high-impact email campaigns and full-funnel B2B lifecycle programsExperience leveraging AI and automation to improve lifecycle efficiency and velocity is a strong plusRemote Work : NoEmployment Type : Full-timeKey SkillsBusiness DevelopmentCustomer ServiceApacheMarket ResearchCustomer RelationshipDepartment / Functional Area: MarketingExperience: yearsVacancy: 1#J-18808-Ljbffr
