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Creative Strategist
hace 2 días
Creative Strategist (UK) – Maneuver MarketingJoin us to build, scale, and operate leading DTC brands alongside A-players. Maneuver Marketing’s vision and mission are to be a driving force of positive change in consumer health, providing conscious, high-quality, and innovative supplement products. In just five years, we launched our own DTC health & wellness brand from scratch and scaled it to USD 100 M+ in annual sales, serving more than 3,000,000 customers worldwide. We have been recognized by the Financial Times and placed 2nd in the E50 Awards.
This is just the beginning, and you could be part of the next stage of our growth. Your Next RoleAs a Creative Strategist, you’ll drive high-converting, performance-driven assets for our DTC supplements brand. You’ll work with a primarily female audience aged 35‑65, leveraging creative insights, competitive research, and user‑centric design to shape our brand’s digital presence. Working across multiple platforms & channels, you’ll develop compelling static ads, short‑form videos, landing pages, and more.
With a focus on customer acquisition, you’ll play a crucial role in our brand’s strategy and aesthetic, ensuring content resonates and drives revenue. Please note: We welcome remote applicants from any location, provided you can align at least 3‑4 working hours daily with Singapore working hours (GMT+8). What You’ll DoConduct In-Depth Visual Research: Dive into market trends, competitor strategies, and customer insights using forums, social media feeds, Google Trends, and ad spy tools. Distill findings to inform innovative, high-performing creative strategies.
Execute a Strategic Creative Testing Process: Implement top-performing direct response creative elements, develop and test new concepts, and continuously introduce fresh ideas. Collaborate across teams to refine and scale high-performing concepts. Plan for Every Stage of the Customer Journey: Design creatives tailored to each stage—from awareness (ToFu) to conversion (BoFu) and beyond—resonating with pain‑point-driven content, UGC testimonials, and objection‑handling. Create Engaging, Viral Content: Develop ads emphasizing emotional engagement and top‑of‑mind awareness, identify emerging trends, and integrate them into static and video content to boost brand visibility and connection.
Optimize Conversion Levers: Identify and address bottlenecks in the sales funnel, implement design enhancements, conduct A/B testing on CTAs, proof points, and pricing tables, and apply insights to improve overall conversion and user experience. How You’ll Succeed: Consistently achieve high click‑through rates (CTR) and engagement ratios, improve conversion metrics (CVR, AOV, LTV), maintain high ad grade success rates, and support efficient growth reflected in a favorable blended spend‑to‑ROAS ratio. What You Bring5+ years in creative DTC advertising, A/B testing, with an emphasis on design over data. A strong portfolio showcasing design and video editing capabilities that enhance user experience and conversions.
Expertise in creative research, visual storytelling, and a strategic approach to design that aligns with marketing goals. Solid grasp of digital platforms and performance metrics, with a high standard for design aesthetics. A passion for psychology, design, video, and content that translates into engaging, customer‑centric creatives. Active engagement in industry trends, DTC Twitter spaces, and creative testing discussions, with a proactive approach to staying updated.
Seniority LevelMid‑Senior levelEmployment TypeFull‑timeJob FunctionMarketing and SalesIndustriesRetail Health and Personal Care ProductsReferrals increase your chances of interviewing at Maneuver Marketing by 2x.#J-18808-Ljbffr
