Senior Marketing Manager

We help people discover the magic of the perfect tutor, craft a personalized learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it’s creating real impact. Every Preply lesson sparks change, fuels ambition, and drives progress that matters. Preply built its reputation in B2C learning, and now we’re redefining corporate language training with Preply Business . We create life-changing learning experiences for organizations by helping their teams develop the communication skills needed to collaborate, grow, and succeed in a global workplace. As our Senior B2B Marketing Manager , you’ll accelerate growth by turning Preply’s B2C scale into a high‑performing inbound engine. You’ll lead a small but mighty team and partner with Product, Sales, and SDR to ensure marketing drives pipeline, revenue, and long‑term business impact. Leverage Preply’s strong B2C scale and traffic to generate and convert qualified B2B leads. Identify and optimize high‑intent entry points across Preply’s ecosystem, from website and product touchpoints to CRM journeys, to capture business demand, maximize conversion, and improve lead quality throughout the funnel. Lead a culture of A/B testing and data‑driven decision‑making to optimize funnels, messaging, and product‑led growth — delivering measurable impact on inbound performance and scalable B2B acquisition. Performance Marketing & Budget Ownership: Manage the B2B marketing budget across SEM, Paid Social, SEO, and Events. Use a data‑driven decision framework to prioritize ROI, experiment smartly, and drive efficient acquisition in core geos. Marketing Operations & Optimization: Implement and optimize marketing tools, automations, and workflows to improve efficiency, data accuracy, and performance tracking. Our current tech stack is composed of: HubSpot, Marketo, Outreach, Salesforce Team Leadership: Lead, coach, and develop a team of four, three marketing specialists and one marketing Ops expert, ensuring clarity, accountability, and learning. Act as the squad lead for all teams contributing to B2B growth within the B2C organization, including Design, Product, Copy, CRM, Data and more, driving alignment and execution across the full funnel. Full Funnel Impact: Use ICP and Buyer Persona insights to boost lead quality. Collaborate closely with the Outbound SDR team, GTM engineers and Sales to ensure seamless alignment on lead flow, feedback, and conversion. Proven experience in B2B demand generation, growth, or product marketing within a SaaS or tech‑driven environment. Strategic ownership of pipeline growth and revenue contribution , with a track record of translating marketing investment into measurable business impact. Strong grasp of performance marketing, funnel optimization, experimentation, and landing page growth . Hands‑on experience with A/B testing and conversion optimization to drive continuous improvement. Deep collaboration experience with Sales, Product, Product Marketing, and B2C teams to ensure strategic alignment across funnels and customer journeys. Analytical and data‑driven mindset with the ability to translate insights into scalable, repeatable impact. com, Learning & Development budget and time off for your self‑development; A competitive financial package with equity, leave allowance and health insurance; We offer an attractive relocation package to join us in our Preply Barcelona Hub Keep perfecting - To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment, continually perfecting it as every detail matters. Growth mindset - We proactively seek growth opportunities and believe today's best performance becomes tomorrow's starting point. Raise the bar - We raise our performance standards continuously, alongside each new hire and promotion. Challenge, disagree and commit - We value open and candid communication, even when we don’t fully agree. We believe that the presence of different opinions and viewpoints is a key ingredient for our success as a multicultural Ed‑Tech company.