Senior Data Analyst –

As you contemplate your future you might be asking yourself whats the next step? Start your journey with us Were looking for aSenior Data AnalystOnline Marketing to join our Performance Marketing team in Barcelona at eDreams ODIGEO Why eDreams ODIGEO Join the worlds leading travel subscription platform and one of the largest ecommerce businesses in Europe 20 million customers 44 markets 5 brands 65M members in Prime 162 million bookings FY23 More than 50000 bookings per day 100 million daily user searches 1400 employees More than 50 different nationalities 99 permanent contracts 363 average age Were a leading travel tech company revolutionising the travel booking experience through our consumer insight innovative technology market leadership and Prime the worlds first travel subscription program What you will do The Roles Key Responsibilities and Tasks As aSenior Data Analyst Online Marketing you will play a pivotal role in shaping our marketing strategy through datadriven insights Your expertise will drive customer growth optimize marketing spend and maximize ROI ensuring our campaigns deliver measurable impact Working alongside data science data engineering marketing and product teams you will transformraw data into powerful strategies If you thrive on solving complex problems and crafting datadrivenstories that influence key decisions this is your opportunity to make a real impact Identifying Growth Opportunities and Actionable Insights Collaborate with stakeholders across marketing product and data teams to deeply understandbusiness objectives Uncover opportunities for scale and inefficiencies in marketing spend transforming findings intoactionable strategies Support marketing strategy through datadriven insights on targeting creative performanceand campaign objectives Performance Monitoring amp;amp; Optimization Develop and maintain realtime dashboards tracking key performance indicators KPIs Own the performance monitoring of marketing campaigns across various channels Identify opportunities and anomalies early proactively raising insights to drive optimizations Recommend course corrections and strategic shifts to maximize customer acquisition and ROI Translate data into compelling narratives that influence senior leadership and marketingdecisions Experimentation amp;amp; Advanced Testing Lead the testandlearn agenda collecting stakeholder input and identifying highimpacthypotheses to test Design a structured testing roadmap ensuring hypotheses align with strategic marketing objectives Guide marketing teams on proper campaign setup budget allocation and execution of AB and multivariate tests Analyze results extract clear learnings and apply them to optimize future campaigns and strategy Budget Setting amp;amp; Optimization Define optimal budget allocation across campaigns segments and durations ensuringalignment with payback targets Continuously monitor campaign performance providing insights to adjust spend and maximize efficiency Target Setting amp;amp; Forecasting Assist in developing business cases forecasting potential conversions and revenue based oninvestment scenarios Establish performance benchmarks and targets eg CPA ROAS frequency caps to steer marketing execution Forecast expected conversion and revenue volumes based on the media plan flagging when adjustments are needed Provide realtime reporting tracking performance against set targets and forecasts Data Enablement amp;amp; Data Quality Monitoring Collaborate with data engineers to build a robust data ecosystem tailored to marketingreporting needs Define and implement automated data quality checks to ensure data integrity and reliability Act as the first line of support in resolving data discrepancies collaborating with engineers to troubleshoot issues efficiently Ensure data integrity in reporting and analysis at all times What does success look like? The ideal candidate is an analytical powerhouse with a deep understanding of marketing customer behavior and performance measurement They combine technical proficiency business acumen and storytelling skills to deliver highimpact insights They are: Strategic thinkerswho challenge assumptions and uncover hidden opportunities Clear communicatorswho turn complex analyses into actionable recommendations Proactive problem solverswho anticipate challenges and propose solutions Collaborative leaderswho thrive in crossfunctional teams Selfdriven and resultsoriented always striving for excellence What you need to succeed: Musthaves Strong Analytical Expertise Ability to turn complex datasets into actionable insights 3 Years of Experience in data analytics or data engineering Technical Proficiency Advanced SQL and some experience with Python R or similar Data Visualization Mastery Proficiency in Superset Looker or similar tools Exceptional Communication Skills Ability to tell a clear compelling datadriven story to both technical and nontechnical stakeholders ProblemSolving Mindset Ability to connect dots think strategically and challenge the status quo Desirable Advanced Degree Masters in Statistics Mathematics Engineering Physics or a related field Cloud amp;amp; Big Data Experience with Google BigQuery AWS Redshift or Snowflake Experience in Online Travel or ECommerce Understanding of travel marketing and industry dynamics Project Management Leading complex analytical projects with crossfunctional teams Whats in it for you? The best talent deserves the best benefits At eDO we want you to be a part of our success story and great culture Heres what we offer: A rewarding Compensation package Prime Plus membership competitive salary and benefits package including flexible benefits performancebased bonuses birthday day off discounts and partnerships relocation support and the possibility of choosing your equipment and even better keeping it for free after 3 years Continuous learning to fuel your growth and explore new horizons Learn and grow with free Coursera access soft skills workshops tech training leadership development and more Plus enjoy a great onboarding program Grow opportunities to empower your career and unleash your potential Personalised career paths and the eVOLVE Program will help you discover grow and thrive Internal mobility opportunities let you pursue horizontal career changes and promotions Your Wellbeing is our priority Embrace Freedom and Flexibility At eDO we value flexibility employee care and transparency We offer a hybrid homeoffice model focused on outcome not timeinseat Youll be able to find the right workpersonal life balance that suits you best Work hard party hard We believe in having fun and connecting with colleagues Join eDO for afterwork events padel tournaments parties and more Create communities based on your passions like sports and music Come to work as you are with no dress code and enjoy free fruit coffee and tea at our offices Enjoy a dynamic and healthy environment Be innovative take risks and share your ideas Our diverse and openminded teams support high performance learning and growth Youll work in an Agile mindset environment with recognition at our core Wanna take a peek into what its like to work at eDO? Follow us on and discover more about life at eDO If you are ready for a career opportunity with unmatched benefits continuous learning and a supportive worklife balance look no further Take your career to new destinations by applying now and help our diverse inclusive and passionate team shape the future of travel now