Global Chief Marketing Officer
hace 7 días
Join us as Away From Home (AFH) Marketing Manager in Global Food Ventures, a dynamic team driving PepsiCo’s shift from snacks to meals. Reporting to the AFH Marketing Director, you’ll help execute breakthrough innovations across key markets (Western Europe, China, Mexico), focusing on Lay’s and Doritos. You’ll also support global activations at events like FIFA, UCL, and Formula 1. This role requires strong marketing, project management, and commercial skills, plus creativity and the ability to work cross-functionally with global teams, customers, and agencies. Partner with local anchor markets (Food Ventures, AFH and Marketing) to execute the foods growth strategy and support execution and deployment of key initiatives Define and drive impactful BTL marketing programs that have scale, are repeatable, & improve efficiency and effectiveness in markets to drive incidence, traffic and brand equity Support the AFH Marketing Director by being a prime mover of key projects such as Doritos Loaded and Flamin’ Hot, effectively collaborating within the matrix to ensure critical timelines are met Support the AFH Marketing Director and Anchor Markets on execution of Doritos Loaded at Formula 1 events across the globe Work with Global Insights to develop monthly brand tracking for AFH across Lay’s and Doritos as well as with our Innovation Platforms (eg. Lead development and deployment of global toolkits with sign off from GFG brand owners and legal/regulatory Manage the AFH marketing budget and POs and be a key onpoint for agencies and vendors. Proven track record of successfully managing multiple brand & consumer engagement programmes Strong functional marketing experience at a Marketing Manager level (or strong Senior Brand Manager) with a track record of delivering successful Marketing Campaigns and delivering AOP Strong Customer/Trade marketing experience with demonstrable customer relationship management Good experience and understanding of PepsiCo systems and processes in relation to marketing communication development and innovation development and execution. Ability to bring energy, enthusiasm, and inspiration to motivate others to action and ensure critical projects are managed through the system on time and in budget. Experience working in global or regional roles with cross-market coordination. Ability to translate brand strategy into compelling consumer experiences Skilled in managing multiple projects simultaneously. #
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