E-Commerce (Shopify) Practice Lead

Join Our Team Oowlish, one of Latin America's rapidly expanding software development companies, is seeking experienced technology professionals to enhance our diverse and vibrant team. As a valued member of Oowlish, you will collaborate with premier clients from the United States and Europe, contributing to pioneering digital solutions. Our commitment to creating a nurturing work environment is recognized by our certification as a Great Place to Work, where you will have opportunities for professional development, growth, and a chance to make a significant international impact. We offer the convenience of remote work, allowing you to craft a work-life balance that suits your personal and professional needs. We're looking for candidates who are passionate about technology, proficient in English, and excited to engage in remote collaboration for a worldwide presence. About the Role: At Oowlish, we help growing brands turn Shopify into a true e-commerce growth engine—not just a storefront. As we evolve from execution-focused delivery to long-term strategic partnership, we're looking for an E-Commerce (Shopify) Practice Lead  to own and scale our Shopify practice. This is not a hands-on development role . While technical Shopify knowledge is important to guide decisions and ensure quality, the core of this position is e-commerce consulting, strategy, and client ownership . You will act as the main point of contact for Shopify clients, deeply understanding their business, customers, and goals, and proactively diagnosing opportunities to improve conversion rate, AOV, UX/UI, SEO, promotions, and overall store performance. You'll work closely with developers and designers by setting priorities, defining scope, and ensuring high-quality delivery—without being responsible for writing code or implementing features yourself . Your role is to translate business objectives into clear, actionable roadmaps and guide execution through the team, ensuring that work delivered has measurable business impact. In addition, this role has a strong commercial and growth component . You will identify upsell and expansion opportunities within existing accounts, contribute to new proposals and pre-sales conversations, and help position Shopify as a long-term growth partner for clients. This position is ideal for someone who thinks like a business owner, communicates confidently with stakeholders, and knows how to balance strategy, delivery, and revenue growth within Shopify ecosystems. Client Ownership & Strategy: Act as the primary point of contact for a portfolio of Shopify clients. Develop a deep understanding of each client's business, customers, and goals. Proactively identify opportunities to improve conversion, revenue, and user experience. Translate business objectives into a clear, prioritized Shopify roadmap. CRO & Performance Optimization: Analyze store performance using Shopify Analytics, GA4, and other tools. Identify conversion bottlenecks and optimization opportunities across the funnel. Propose and prioritize CRO initiatives and experiments. Track results and clearly communicate impact to clients. UX/UI Collaboration Work closely with UX/UI designers to ensure designs are conversion-focused and Shopify-friendly. Provide feedback grounded in usability, performance, and business impact. Maintain a high bar for visual quality and user experience. SEO & Shopify Best Practices: Ensure Shopify stores follow SEO and performance best practices. Collaborate with designers and developers to embed SEO into UX and technical decisions. Make smart use of Shopify features, themes, and apps to maximize value. Delivery & Team Coordination: Plan and manage the workload of Shopify developers. Break initiatives into clear, actionable tasks and priorities. Ensure high-quality, on-time delivery across all client work. Act as a quality gate before work reaches clients.