Senior Product Manager B2C

hace 2 semanas

Madrid, España Allianz Popular SL. A tiempo completo

Area of Expertise: Product Management

Unit: Allianz Partners

Employing Entity: AWP P&C S.A.

Job Type: Full-Time

Remote Job: Hybrid working

Employment Type: Permanent

ID: 46905

Non-Executive

Key responsibilities/What you do

The Senior Product Manager B2C is responsible for the performance and evolution of B2C e-commerce websites in Europe, LATAM and APAC to exceed the expectations of our customers and to achieve business goals. The DPM is the champion for the website, driving the vision for transforming our ecommerce properties and creating best-in-class websites. The DPM will report directly to the Global Head of B2C.

Key Responsibilities

  • Execute the website strategy to optimize the customer experience and achieve overall revenue goals
  • Own the website roadmap and prioritization with primary focus on solutions that are innovative, simple and intuitive to the customer: manage the backlog
  • Responsible for the user experience testing program and test deployment; working closely with the B2C country managers and web analysts to define and develop tests
  • Partner with Digital Project Manager, IT, local B2C representatives, and other business leads (i.e. Product, Operations, etc) to ensure prioritization and on-time delivery
  • Collaborate with our internal partner (e.g. GSMD) and UX designers to ensure that AEM (Adobe Experience Manager) templates and purchase path provide an optimal customer experience and provide acceptable flexibility to be maintain by B2C country managers
  • Be the key point person for any site issues or obstacles in the development progress. Work to resolution and break down barriers, when needed, to remove roadblocks
  • Utilize Adobe Analytics and other monitoring tools to understand the how different customer segments use the web site and identify opportunities to improve the user experience
  • Understand customer needs; define customer personas and use cases
  • Monitor market trends and competitor websites
  • Stay current on website usability and design best practices, as well as regulatory topics, such as accessibility guidelines (WCAG)
  • Provide regular updates to key stakeholders, including presentations to senior management
  • May perform other duties, such as special projects or competitive analysis, as assigned.

Key requirements/What you bring

  • Demonstrated experience in a similar position with 8+ years of relevant work experience in an e-commerce digital product management role; working with cross-functional teams, including IT, UX, design and QA
  • Strong technical knowledge of solutions used in an ecommerce environment (Adobe Experience Cloud preferred) and experience working with web design, UX and content development
  • Experience working in an Agile environment necessary
  • Strong analytical and problem-solving skills; organizational and project management skills
  • Strong communication skills, both verbal and written
  • An entrepreneurial spirit and interest in continuous learning, as well as, a passion for coming up with creative solutions
  • Passionate about leveraging technology to power the customer experience.
  • Intermediate level proficiency with Microsoft Excel, Word, PowerPoint and Outlook.
  • Proficiency with one or more business intelligence tools (e.g. Power BI or MicroStrategy)
  • Experience in digital marketing and KPIs (e.g CTR, CPC, CPA, Acquisition Ratio) a plus
  • Ability to synthesize information from multiple sources
  • Experience working internationally with good ability for cross border adaption, preferred

Key benefits/What we offer

Our employees play an integral part in our success as a business. We appreciate that each of our employees are unique and have unique needs, ambitions and we enjoy being a part of their journey.

We are there to empower and encourage you with your personal and professional development ensuring that you take control by offering a large variety of courses and targeted development programs. All that in a global environment where international mobility and career progression are encouraged. Caring for your health and wellbeing is key priority for us. This is why we build Work Well programs to provide you with peace of mind and give the flexibility in planning and arranging for a better work-life balance.

Allianz Group is one of the most trusted insurance and asset management companies in the world. Caring for our employees, their ambitions, dreams and challenges, is what makes us a unique employer. Together we can build an environment where everyone feels empowered and has the confidence to explore, to grow and to shape a better future for our customers and the world around us. We at Allianz believe in a diverse and inclusive workforce and are proud to be an equal opportunity employer. We encourage you to bring your whole self to work, no matter where you are from, what you look like, who you love or what you believe in. We therefore welcome applications regardless of ethnicity or cultural background, age, gender, nationality, religion, disability or sexual orientation. Join us. Let's care for tomorrow.

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