Marketing Manager

Marketing Manager EMEA At Align Technology, we are transforming smiles and changing lives through innovation. As the global leader in clear aligner therapy with Invisalign, and pioneers in digital dentistry through iTero and exocad, we are redefining the future of oral health. Our commitment to clinical excellence, cutting‐edge 3D printing technology, and global reach positions us at the forefront of the dental industry. Marketing We are seeking a strategic and results‐driven DSO Sr Marketing Manager, EMEA to execute regional marketing initiatives that drive growth, engagement, and partnership excellence across Dental Service Organizations (DSOs) and Group Practices. This role is pivotal in supporting the adoption of the Align Digital Platform, accelerating Invisalign and iTero growth, and strengthening long‐term strategic partnerships with large‐scale dental organizations. Execute the EMEA marketing strategy for DSOs and Special Markets, ensuring alignment with global and regional business priorities. Translate strategic pillars—adoption, digitalisation, and scale—into actionable, customer‐centric marketing programmes that drive measurable business impact. Partner with EMEA Channel Marketing to integrate DSOs and Special Markets into Align's GP, Ortho, and Consumer growth journeys. Identify and capitalize on market trends, data insights, and competitive dynamics to refine go‐to‐market strategies and prioritise high‐impact opportunities. Track performance, measure outcomes, and continuously optimise programmes for efficiency and ROI. DSO Partnership & Co‐Marketing Excellence Support the development and execution of co‐marketing frameworks, playbooks, and engagement models to strengthen collaboration with key DSO partners. Co‐create education, activation, and communication programmes that support doctor onboarding, digital workflow adoption, and enhanced patient engagement within DSOs. Develop scalable marketing toolkits, templates, and content programmes that empower DSO partners to drive consistent and effective local execution. Collaborate with Marketing Operations and Commercial Excellence to deliver integrated engagement solutions—including events, CRM campaigns, automated customer journeys, and data‐driven performance dashboards. Represent Align at key industry events, summits, and thought leadership forums relevant to DSOs and Group Practices. Work closely with the Commercial DSO & Special Markets Team (EMEA and Clusters) to ensure strategic alignment and consistent market execution. Collaborate with EMEA Channel Marketing to integrate DSO priorities into channel programmes and messaging. Partner with Marketing Operations / Marketing Services to develop scalable and efficient execution models. Engage with Commercial Excellence & Insights Teams to drive measurement, learning, and continuous improvement. Align with Global and Regional Marketing Teams to ensure strategic priorities, content, and digital engagement initiatives are consistent and impactful. We're looking for a commercially minded marketing professional who thrives in a fast‐paced, innovation‐driven environment. Experience in B2B or healthcare marketing, preferably within dental, MedTech, or pharma in multi‐channel commercial environments. Strong strategic and analytical skills, with the ability to translate business priorities into impactful marketing programmes. Demonstrated success in partnership marketing, customer engagement, and digital transformation initiatives. Understanding of data‐driven/insights marketing and a value‐driven approach. Bachelor's degree required; Master's degree or MBA preferred. This role will be instrumental in shaping the future of DSO partnerships across EMEA, ensuring marketing excellence that delivers both business growth and partnership value. The successful candidate will help elevate the DSO channel as a critical growth engine for Align, driving adoption of the Align Digital Platform and embedding a scalable, insight‐led approach to partner engagement.