Retention marketing manager

hace 2 días


Sallent, España Weekendesk A tiempo completo

OverviewWe are seeking an experienced Retention Manager to take full ownership of Weekendesk's user retention strategy, encompassing CRM, lifecycle management, loyalty programs, user engagement, and repeat rate performance across all markets. This role will be based in our Barcelona office. Ready to take on the challenge?Your Role at WeekendeskYou'll be the end-to-end owner of CRM across all Weekendesk markets (FR, ES, BE, NL, IT). Full strategy. Full execution. Full impact. You will own the full CRM & lifecycle strategy across all markets and build automated journeys in Insider (email, push notifications, onsite personalization, SMS, WhatsApp).KPIs You\'ll DriveEmail revenue contributionCustomer Lifetime Value (CLTV)Retention & repeat booking rateAutomation coverage (% of CRM fully automated)What You\'ll DoCRM & Lifecycle ExecutionOwn all email marketing: newsletters, transactional emails, and automated journeysDesign and optimize retargeting, abandoned booking, and re-engagement flowsLead push notification strategy with strong cross-channel orchestrationDrive segmentation, personalization, and continuous testing (content, timing, formats)Retention & LTV GrowthBuild and scale retention programs (loyalty, early access, referrals, win-back)Act as the LTV owner, identifying churn points and lifecycle opportunitiesPartner closely with Product, UX/UI, and Tech to align CRM with product experienceContent & InnovationDevelop high-impact CRM content strategies to drive engagement and conversionLead innovative initiatives (e.g. AI-generated guides, travel inspiration, buyer resources)Ensure CRM actions are reflected on-site via personalized experiencesData & OptimizationTrack and report CRM performance (OR, CTR, conversion, LTV)Own a strong A/B testing framework within InsiderWork with Data teams to ensure clean, usable customer dataDoes This Sound Like You?3+ years of experience in CRM, lifecycle, or marketing automation, with strong ownership of email and retentionHands-on experience with Insider or a similar enterprise CRM platformSystems thinker, comfortable building scalable workflows, triggers, segmentation, and personalizationExperience with omnichannel CRM (email, push, SMS, WhatsApp, onsite personalization)Strong testing and optimization mindset (A/B testing, insights-driven decisions)Comfortable with data: reading dashboards, defining metrics, spotting patternsProven experience building automated journeys, transactional emails, and retention programs that drive repeat bookings and LTVCurious, experimental, and continuously looking to improveAI-enthusiast, already using AI tools for copy, insights, testing, or personalizationClear, warm writing style aligned with the Weekendesk brandPerks & BenefitsMeal Vouchers: 5€/day net (Ticket Restaurant) to keep you fueledHybrid Work Model: 3 days at the office, 2 remote, plus 10 home office days per year. Work from anywhere in Europe within a 1-hour time differenceHealth Insurance: Private coverage with exclusive discount.Employee Discount: 20% off Weekendesk bookings—because you deserve a break tooReferral Bonus: Recommend talented friends and earn rewards.Office Perks: Free coffee and fresh fruit.Social Events: From afterworks and themed parties to our big Summer Event, there\'s always something to look forward to.Ready to Take the Leap?Apply today and don\'t forget to visit our website to know more about us#J-18808-Ljbffr



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