Digital Brand Strategist
hace 5 días
Job Overview Omega CRM is a Merkle & Dentsu company, leader in the development of Customer Experience services with over 20 years of experience in technology applied to marketing and providing a unique customer relationship, with a main focus on innovation. The CX Strategist will be primarily responsible for ensuring the proper direction of Marketing Automation strategies and working closely with the marketing team to review testing and targeting strategies, gather audience requirements for campaigns, and hand off audience segmentation creation to other team members so that implemented and delivered campaigns are accurate and on time. Responsibilities Analyze and define customer segmentation and the selection of personalized audiences for Email Marketing campaigns on our CRM platform. Propose and execute A/B tests in an agile and constructive manner to test hypotheses and validate user behavior in order to improve campaign performance. Assist in building a strong CRM strategy in line with local and global priorities. Measure and deeply analyze data to guide decisions and measure their impact on the business. Identify key and measurable metrics for these initiatives, with a growth hacker mindset and the ability to test and scale quickly. Collaborate with relevant teams to improve web, mobile, and app recurrence rates. Collaborate with the rest of the customer development team to understand, document, and analyze customer segments, retention campaigns, and offer performance in order to drive continuous improvement in timing and tactics. Analyze, manage, and report on the business performance of customer retention strategies and campaigns. Work closely with the technology team to understand customer data and how it flows and is stored within the client’s platform. Qualifications Experience planning and executing Marketing Automation strategies with proven success cases. Experience with CRM platforms (Salesforce) Proficiency in using platforms such as Google Analytics, Google Data Studio, and Salesforce Marketing Cloud. A deep understanding of digital marketing tactics across all channels, including SEO, Paid Media, and UX. Advanced level of English. Benefits Health insurance Health insurance. Training & Certifications. Home Office. Permanent contract. Company Overview Omega CRM, a Merkle Company, is a global digital company specialising in accelerating the Business Experience (BX) of our clients through customer‑centric solutions, technology, and data – all enhanced by AI. Together with Merkle, we form the largest Customer Experience Management (CXM) agency in Spain, and as part of the dentsu group, we offer end‑to‑end solutions that integrate media, creativity, content, technology, and strategy to deliver real business impact. With over 23 years of experience, a team of 580+ professionals from 24 nationalities, and 2,500+ certifications, Omega CRM is a recognised leader in the Salesforce ecosystem in Spain. Client satisfaction is at our core (rating : 4.9 / 5), and we’ve been recognised with awards such as Salesforce Partner of the Year FY23 and Most Innovative Project (Iberia). At Omega CRM, we believe in growth through people – guided by our values. #J-18808-Ljbffr
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