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Market Response Representative
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Role Overview The Marketing Response Representative (MRR) is responsible for managing and qualifying inbound leads generated through Stream Hatchet's marketing channels. Acting as the first human connection for potential clients, the MRR ensures timely, informed, and personalized communication that reflects the brand and moves qualified prospects toward the sales pipeline. This role is critical in connecting marketing performance with business outcomes by ensuring all inbound leads are handled effectively, data is logged accurately in HubSpot, and feedback loops are maintained between Marketing, Sales, and Marketing Operations. Candidates should bring an understanding of the gaming, creator, or influencer marketing landscape and be comfortable communicating Stream Hatchet's value proposition to agencies, brands, and tech partners. Key Responsibilities Lead Engagement & Qualification · Respond promptly and professionally to warm inbound leads from forms, events, content downloads, or campaign responses. · Conduct light discovery to assess prospect needs, company type, and level of interest. · Personalize communication based on lead source, campaign engagement, or prior activity. · Transition qualified leads to the appropriate
