Search Engine Optimization Manager

Hiring Game-Changers Who Elevate Business Results | Talent Acquisition Manager at AirAdvisor | Championing Airline Passenger Rights Worldwide✈️ Join AirAdvisor – Innovate, Lead, and Make an Impact, and work remotely from anywhere in the world✈️About Us✈️At AirAdvisor , we are dedicated to ensuring air travelers receive the compensation they are entitled to for flight disruptions. Whether it’s a delay, cancellation, missed connection, or an airline-related issue like overbooking. We operate in the EU, the UK, and other international markets, with a focus on protecting the rights of air passengers globally. We have successfully processed over 540,000 claims for clients from 221 countries , earning a 4.7-star rating based on over 28,000 reviews . Currently operating in 21 languages. We are an ambitious and fast‑growing startup with a clear vision for international expansion, aiming to reach 1 million claims by the end of 2026. ✈️About The RoleWe are seeking an Organic Growth Manager / Strategist eager to leverage their strategic and creative expertise in a high‑growth startup environment. The ideal candidate will have a strong background in inbound content strategy, complemented by in‑depth experience in SEO , and a proven track record of driving measurable results in multinational markets.In this role, you will report directly to the CEO and work closely with marketing, growth product, and development teams to design and execute an inbound content strategy that attracts, engages, and converts high‑intent audiences across our global markets.What You Will Do:Develop & Execute Inbound Content Strategy:Lead the creation and implementation of a holistic inbound content marketing strategy aimed at driving organic growth, user engagement, and qualified leads.Conduct audience, keyword, and competitive research to inform editorial planning and content prioritization.Develop and execute localized content strategies, including targeted campaigns, citation building, and region‑specific search engine optimization.Content Creation, Optimization & ManagementOversee the development of high‑quality, search‑optimized content, including landing pages, guides, blogs, product pages, and campaign assets.Ensure all content is aligned with user intent, SEO principles, and business objectives.Prepare and optimize content structures, internal linking strategies, metadata, and semantic markup to enhance user experience and improve search engine rankings.Manage and expand a consistent content pipeline in collaboration with writers, designers, and external contributors.Drive link‑earning initiatives through content relevance, relationship building, social engagement, and outreach.Testing, Experimentation & Performance OptimizationPlan and execute A/B tests for landing pages, content variations, and promotional campaigns to improve engagement and conversion performance.Implement AI‑driven optimization projects across content production, personalization, automation, and SEO workflows to enhance efficiency and effectiveness.Technical SEO & Website OptimizationConduct technical SEO audits to analyze site architecture, speed, mobile performance, and crawlability.Collaborate with developers to resolve technical issues related to HTML, URLs, indexing, and structured data.Ensure the website meets modern search experience standards.Analytics, Reporting & ForecastingMonitor key inbound and SEO metrics using analytics platforms such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and others.Track performance across rankings, traffic, engagement, backlinks, conversions, and content ROI.Prepare and deliver strategic performance reports, insights, and recommendations to the CEO.Forecast and manage budgets related to content production, SEO, and inbound initiatives.Cross‑Functional Collaboration & LeadershipWork closely with marketing, product, developers, and content teams to align inbound strategy with broader growth objectives.Lead and mentor a team of six, providing direction, support, and performance guidance.Advocate for inbound best practices across the organization.What You Bring:Experience & ExpertiseSeveral years of hands‑on inbound content and SEO experience across EU, UK, and/or US/Canada markets—preferably in TravelTech, LegalTech, or related industries.Demonstrated success in scaling organic traffic, improving conversion metrics (CPA, ROI), and executing data‑driven inbound campaigns.Strong portfolio of accomplishments and case studies to discuss in detail.Technical & Analytical SkillsAdvanced proficiency with SEO and analytics tools (SEMrush, Ahrefs, Moz, Google Search Console, Screaming Frog).Strong keyword research, topical analysis, and competitor analysis abilities.Experience with link‑building and digital PR programs for topical and evergreen content.Understanding of local search strategies, such as Google Business Profiles and citation management.Working knowledge of HTML/CSS for audits and addressing basic technical issues.Experience with landing page testing and A/B experimentation.Ability to translate analytics into actionable insights and strategic recommendations.AI‑Driven OptimizationSignificant experience implementing AI tools and workflows across content creation, optimization, technical SEO, and campaign automation.Preferred Skills:LegalTech, TravelTech, and Travel Arrangements industries.Team Leadership experience.Why You’ll Love Working With Us:We are a remote‑first culture with flexible start and end times. Your working hours will be easily registered in our time‑tracking application, allowing you to adjust your working day according to your needs and capacities.You can work from anywhere in the world.Paid Time Off & Public Holidays , because work‑life balance matters.Annual pay review and performance‑based bonuses.Professional Growth Opportunities: work on a global expansion and new market entry.Dynamic work and a chance to learn how to utilize your skills in an absolutely new way.Supportive Team Culture: Work with smart, passionate, and friendly colleagues who value collaboration.International Team - our colleagues are located in 13 countries around the globe.Job Type:Indefinite‑term Freelancing Contract / Service Agreement or a B2B Contract. While we do not provide a standard employment contract in your country of residence, we aim to establish a stable and long‑term partnership. For this reason, we offer an indefinite‑term contract arrangement.Our Recruitment Process:Application Screening: If your profile aligns with our current business needs, our Talent Acquisition Manager will contact you and request a one‑to‑two‑page portfolio highlighting your most significant successes. Based on your achievements, they will determine the next step in our process, which is an HR interview.HR Interview: Before meeting with our Talent Acquisition manager, please conduct research on our company and the industry in which we operate, and be prepared to discuss your achievements in detail.Interview with the CEO: Our CEO will discuss your functional experience, achievements, and technical skills in even more depth.Reference check: Before we invite you to join our company, we will conduct a reference check with two of your previous managers and one of your senior colleagues with whom you have worked closely on your most successful projects.If you're ready to take on a high-impact role in a fast‑growing company, apply now, and let's redefine air travel compensation together✈️ Join us and bring LegalTech & TravelTech innovation to the next level✈️#J-18808-Ljbffr