Senior CRM

hace 7 días

Barcelona, España Welltech A tiempo completo

Who Are We We are Welltech – a global company with Ukrainian roots and a powerful mission: to move everybody to start and stay well for life . With five hubs across Cyprus, Ukraine, Poland, Spain and the UK and a diverse, remote‐friendly team of 700+ professionals, we continue to scale rapidly. Our apps – Muscle Booster, Yoga‐Go and WalkFit – empower millions to transform their lifestyles and unlock personal wellness journeys. What We're Looking For We are seeking a highly strategic and execution‐focused Senior CRM Manager to own the end‐to‐end lifecycle of our lead remarketing and automated communication programs for the Yoga‐Go application. Build and optimise automated CRM journeys end‐to‐end, including segmentation, logic, QA, and performance improvements. Work closely with the Lifecycle Content Lead on messaging frameworks, creative direction, and value narratives. Deliver clear content briefs and ensure consistent, segment‐specific messaging across all touchpoints. Testing, Optimisation & Analytics Lead a robust test‐and‐learn program across offers, messaging, formats, and creative concepts. Cross‐Functional Collaboration Serve as the key CRM partner for Yoga‐Go, collaborating with Monetization, Performance Marketing, Product, and Analytics. Ensure alignment across lifecycle campaigns, paywalls, in‐app experiences, and brand guidelines. Performance Management Lead bi‐weekly performance reviews and share insights, blockers, and next steps. Analyse monthly KPIs with Analytics, focusing on how content, creative, and messaging drive conversion. The Ideal Profile 5–7 years' experience in CRM, lifecycle marketing, or marketing automation. Demonstrated success managing automated lifecycle programs where content and messaging were central to conversion. Prior experience partnering closely with content, copywriting, or creative roles. Experience in high‐growth, product‐led or subscription‐based companies. Technical & Analytical Skills Strong analytical mindset and ability to interpret funnel performance and subscription behaviour. Strong knowledge of email deliverability best practices, including experience monitoring inbox placement, sender reputation, spam rates, bounce categories, engagement signals, and domain health on a day‐to‐day basis. #

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