Head of Brand, Marketing

hace 2 semanas

Madrid, España jobr.pro A tiempo completo

At ING we are looking for Head of Brand, Marketing & Communications Spain & PortugalYour Role And Work Environment: We are looking for a talented and enthusiasticHead of Brand, Marketing & Communicationsto join ourBrand, Marketing & CommunicationsTeam.This team is responsible for designing and executing the brand, marketing, and communication strategy for ING Spain & Portugal, working closely with senior management and key business stakeholders. Our approach is grounded in strategic vision, inspirational leadership, and a deep understanding of the financial services landscape, enabling us to transform business objectives into impactful and memorable brand experiences to serve our customers.Your Key Responsibilities: As a Head of Brand, Marketing & Communications Spain & Portugal you will:Core Responsibilities Be responsible, together with the management team, for developing and implementing the communication, marketing, and brand experience strategy to drive business success and reinforce ING Spain & Portugal’s distinctive brand position, aligned with ING’s global brand strategy.Coordinate, implement, and evaluate marketing and communication strategies, plans, and programmes—both short-term and long-term—in line with global brand direction.Develop and manage integrated marketing and communication plans.Build and maintain strong relationships with the CEO, ExCo members, their management teams, and other key stakeholders.External Communication Manage ING’s reputation in Spain & Portugal.Develop and maintain strong relationships with media representatives.Proactively build a positive image for ING within the financial services industry.Oversee the external communications plan; maintain relationships with communications agencies and ensure alignment with ING’s values, messages, and objectives.Define and execute a long-term plan for ING’s presence in public debate, regulatory relations, academic forums, and Spanish society at large.Build and maintain the Crisis Management Manual; as a member of the crisis management team, ensure effective communication with all audiences during crises (press, authorities, employees, customers, etc.).Plan and coordinate client events.Develop and supervise CRM plans in line with management team priorities.Internal Communication Coordinate employee communications through various channels and tools to boost engagement.Actively contribute to the Internal Communications Strategy, ensuring alignment with business priorities and integration of stakeholder perspectives.Implement the Communication Plan, translating vision and strategy into concrete, measurable actions through creative use of communication techniques and channels.Provide consultancy and support for internal programmes.Brand And Marketing Build ING’s brand and marketing strategic roadmap in Spain & Portugal in close collaboration with business lines and ExCo.Define objectives and strategies to achieve brand goals and support business objectives.Represent ING at the highest level with external business partners (creative and media agencies, production houses, research and insight firms).Coordinate marketing programmes across Retail, Wholesale, and Business Banking, working closely with business lines, functional departments, and external agencies.Monitor campaign progress, evaluate results, and ensure visibility to

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