Global Brand

hace 1 semana


barcelona, España CyberLideria MGZN A tiempo completo

Descripción del empleo: Glovo busca un Global Brand & Communications Director para liderar la estrategia de marca a nivel global. Reportando al CMO, gestionarás la comunicación comercial, el sistema de diseño y la investigación de mercado, liderando un equipo de más de 20 especialistas. Funciones: Definir y ejecutar la estrategia de comunicación global, desarrollando campañas publicitarias offline y online en más de 20 mercados. Implementar una estrategia global de investigación del consumidor, utilizando datos cualitativos y cuantitativos para medir awareness, atributos de marca y validar iniciativas publicitarias. Optimizar y automatizar procesos en el sistema de diseño interno, asegurando la innovación en activos digitales. Garantizar la coherencia de la marca en todos los puntos de contacto, estableciendo directrices y procesos de localización de campañas. Colaborar con equipos locales y áreas clave como Performance Marketing, CRM y Pricing. Experiencia en gestión de marca, idealmente en FMCG. Habilidad para desarrollar campañas publicitarias de principio a fin. Conocimientos en investigación de mercado y análisis del consumidor. Entendimiento del ecosistema de medios y canales digitales/offline. Liderazgo en equipos multidisciplinarios y de diferentes niveles de seniority. Atención al detalle y habilidades de gestión de proyectos. Beneficios: Descuentos en transporte, comida y guardería. Gimnasio subvencionado. Días adicionales de vacaciones y posibilidad de trabajo remoto. Licencia parental mejorada y guardería en oficina. Beneficios de bienestar y terapia online. Glovo fomenta la diversidad y la igualdad de oportunidades, promoviendo un entorno inclusivo donde cada talento es valorado. #J-18808-Ljbffr


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    hace 5 días


    Barcelona, Barcelona, España One Life A tiempo completo

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