Product Marketing Manager
hace 2 días
Position Overview:Fiery is seeking a Product Marketing Manager in Ratingen (Germany) / Barcelona (Spain) to lead the outbound marketing strategy for our Large Format and Specialty Production product portfolio. This strategic and hands-on role requires an experienced, results-driven marketing leader who can define and execute go-to-market (GTM) strategies, develop compelling messaging, enable global channel sales, and drive customer awareness and product adoption across multiple verticals.Key Responsibilities:- Go-To-Market Leadership –- Own and lead global GTM planning, coordinate with stakeholders to deliver high-impact launches- Define positioning, messaging, and value propositions tailored to key customer personas across various print markets- Dealer & Channel Enablement – Develop sales enablement tools, partner kits, training decks, and campaigns to activate global reseller and OEM channels- Content Strategy & Execution - Lead the creation of high-quality content across the customer journey- Program & Campaign Execution - Plan and execute multi-channel outbound campaigns; Track performance metrics and KPIs to evaluate campaign impact- Cross-functional Collaboration - Partner with regional marketing, sales, support, and PLM teams to ensure message consistency and execution excellence- Market Expertise & Positioning - Identify new market opportunities and drive strategies to expand Fiery’s reach and revenue in existing and emerging verticalsEducational Qualification: Bachelor’s degree in Marketing, Communications, Business, or related fieldExperience: 10+ years of B2B product marketing experience in technology, print, imaging, or software industriesSkills:- 10+ years of B2B product marketing experience in technology, print, imaging, or software industries- Proven success in leading product launches, developing value-based messaging, and driving sales enablement for technical products- Experience marketing in wide format, digital textile, DTG/DTF, screen print, engraving, or signage industries is a strong plus- Strong project management and cross-functional leadership skills; able to influence and execute across departments and time zones- Experience with OEM and dealer channels is highly preferred- Excellent written and verbal communication skills, with a portfolio of marketing content and campaign work- Experience with content management systems (e.g., WordPress), marketing automation platforms (e.g., HubSpot), and analytics tools- Highly self-motivated, proactive, and results-oriented, with strong attention to detail and commitment to deadlinesWhat’s in it for you?- Join a global leader in digital front ends and speciality production workflows- Be part of a passionate, high-performance marketing team with room for creativity, ownership, and impact- Collaborate with industry pioneers, global partners, and a growing customer base who rely on Fiery to power their businesses- Enjoy flexible, hybrid work while leading global initiatives with real business outcomes
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Product Marketing Manager
hace 7 días
Barcelona, España Product Madness Inc A tiempo completo**Company Summary** Product Madness is a Global Powerhouse where the greatest mobile games and experiences are crafted by world-class talent. A top-grossing leader in free to play mobile games, we have more than 800 team members working across seven global talent hubs including London (headquarters), USA, Canada, Spain, Poland and Ukraine. With remarkable...
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Product Marketing Manager
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hace 1 semana
Barcelona, España People2People A tiempo completoBuscamos un/a Product Marketing Manager para liderar el marketing de producto de ingredientes activos para a formulaciones cosméticas a nivel global.El rol está orientado a perfiles muy hands-on, con mentalidad estratégica pero altamente operativa, dentro de una empresa innovadora y con fuerte foco científico.Misión: Definir y ejecutar la estrategia de...
