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Google Ads Specialist Senior

hace 3 semanas


Barcelona, España Welltech A tiempo completo

Senior Google Ads Specialist (Display Campaigns) Welcome to Welltech —where health meets innovation As a global leader in Health & Fitness industry , we’ve crossed over 220 million installs with life-changing apps, all designed to boost well‑being for millions. To improve the health of millions of people through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of over 700+ passionate professionals with a presence across 5 hubs . Imagine joining a team where your impact on global health and wellness is felt daily. We are looking for an experienced and analytical Senior Google Ads Specialist to join our team. You will build and manage highly impactful Google Ads acquisition campaigns and have an enthusiasm for testing growth opportunities to drive conversions, revenue, and ROI. This is an exciting opportunity to leverage a $1M+ budget and have a meaningful impact on the performance of the company. Manage multi-million $ SEM budgets optimizing towards long term scale and profitability Manage and optimize best‑in‑class Google Ads and Microsoft Ads campaigns across various placements, including Google Search, Google Display Network, Demand Gen, Pmax, YouTube and other to achieve business goals Analyze campaign performance data and onsite and funnel metrics, identify trends, and provide actionable insights to ensure pacing to targets whilst driving incremental business growth A/B & MVT tests of campaign variables to increase the efficiency of campaign budgets and drive ROI improvements Track KPIs to assess performance and efficient execution of KPI and communicate performance and recommendations for continuous improvement to the relevant business stakeholders Conduct regular competitive research and analysis to identify performance growth points to achieve performance goals and maximize ROI Google & Microsoft) and stay up‑to‑date with industry trends and best practices in Google Ads, and share insights with the team to improve overall performance 4+ years of experience in Google Ads campaign management and optimization, including Google Display and Demand Gen, is a plus to have experience in Meta ~ Experience managing budgets of at least five digits per month ~ Strong focus on performance and delivering results ~ Experience in managing multiple projects simultaneously, with the ability to prioritize tasks, meet deadlines ~ Proficiency in English - B2 or higher level ~ Analytical mindset, knowledge of Microsoft Office (MS Excel) and Google Workspace (Google Sheets, Google Docs, Google Slides), experience with Google Analytics and data visualization tools such as Tableau and Clarisights ~ Experience with other media buying solutions such as DSPs, paid social and native ads platforms or Apple Search Ads would be highly beneficial ~ Track record of successful change and project management ~ Strong attention to detail and experience in leveraging data and analytics to make informed strategic decisions and optimize product performance ~ The specialist has understood all the metrics and knows our processes and reports The specialist independently manages the project, adheres to best practices, achieves the target ROI, and knows how to scale and cut volumes when necessary The specialist leads an additional Area of Responsibility, suggests ideas and improvements, knows how to analyze competitors, and makes data‑driven decisions Mid‑Senior level Contract Get notified about new Senior jobs in Barcelona, Catalonia, Spain .