Senior Manager, Global Brand Marketing Consumer Healthcare

Overview Alfasigma is a privately held global healthcare company founded over 75 years ago in Italy, where it remains headquartered today in Bologna and Milan. The Group operates in over 100 markets spanning Europe, North and South America, Asia, and Africa.Over three years ago, we embarked on a transformative journey to become a truly global innovative healthcare company with a leading focus on Gastrointestinal (GI) health . We have experienced remarkable growth, nearly doubled our revenues, expanding geographically, and integrating several key acquisitions. We have also evolved our portfolio, expanded into rare and specialty segments, and strengthened our pipeline and people\'s capabilities.But our journey is far from complete In fact, this is just the beginning of a bold new chapter in Alfasigma\'s history. We are committed to advancing innovation and leveraging our deep expertise to provide better health and a better quality of life for patients and consumers worldwide and expand our reach across diverse markets.Scope Scope Of The Role The Senior Manager, Global Brand Marketing is the global owner of assigned Consumer Healthcare brands and acts as a key driver of the evolution toward a modern, digitally enabled and innovation-led CHC marketing model. The role exists to raise the quality bar of brand building, consumer activation and innovation, translating world-class science into compelling, consumer-relevant value propositions. The position combines strategic rigor, data fluency and creative leadership, enabling Alfasigma’s CHC brands to compete at best-in-class level in a fast-evolving healthcare environment.ResponsibilitiesOwn and evolve the global brand strategy, ensuring clear positioning, long-term brand ambition and competitive relevance in a modern CHC contextBuild and steward distinctive, repeatable brand assets and global creative platformsChampion digital capability within the global marketing team, driving adoption of digital-first thinking across media, content, consumer journeys and performance measuresLead strategic brand planning across short-, mid- and long-term horizons, ensuring continuity between immediate activation and sustainable brand equity buildingElevate innovation quality and ways of working, applying best-in-class approaches to insight generation, concept development, design thinking, visualization and rapid prototypingTranslate complex scientific evidence into clear, motivating and consumer-relevant benefits, ensuring credibility, differentiation and real-world impactDrive insights-led decision making, integrating qualitative and quantitative data (consumer, shopper, digital, performance) to inform prioritization and activation choicesDefine global consumer activation frameworks and journeys, enabling consistent yet flexible execution across channels and touchpoints in diverse marketsEnsure strong two-way alignment with Regions and local markets, combining global direction with local learning and feedbackOperate effectively in a cross-functional matrix, aligning Medical, Regulatory, R&D, Analytics and Commercial teams around shared brand and innovation prioritiesCollaborate with the dedicated global agency management function, ensuring agency outputs are strategically aligned, innovative and execution-readyShape global content strategy and media principles to maximize reach, relevance, and ROIQualifications10+ years of experience in global or regional marketing roles within consumer-centric environments (Consumer Healthcare, FMCG, digital-led consumer brands). Demonstrated track record in driving digital marketing capability and innovation transformationProven experience in brand strategy, consumer activation and innovation development at scaleUniversity degree in Marketing, Business Administration, Economics or equivalent. Advanced marketing or innovation education is a plus; postgraduate marketing education is a plusStrong digital mindset and data fluencyBest-in-class innovation capability (insights, concept writing, design thinking, prototyping)Ability to translate science and complexity into simple, compelling consumer valueStrategic thinking combined with executional excellenceStrong influence and leadership in matrix organizationsFluent in English; additional languages are a plusWhy Join Alfasigma At Alfasigma, we foster a culture where the courage to innovate is key to our success. We offer a competitive salary, comprehensive benefits, and extensive opportunities for professional growth and development. Our commitment to people and patients is at the heart of everything we do. We value diversity and welcome individuals with unique perspectives and experiences. We believe that open-mindedness, collaboration, and a shared passion for innovation are essential to achieving meaningful progress.Join Alfasigma and become part of a forward-thinking team dedicated to shaping the future of the pharmaceutical industry.#J-18808-Ljbffr