Creative Copywriter

Overview Job Description The Creative Copywriter is responsible for concepting, writing and adapting clear, compelling copy across a large, multi-market healthcare portfolio for a global pharma client. Partnering closely with the Art Director, Design Director, AI-First and the wider Craft team, this role ensures that every line of copy from a headline or social post to a VO script or brochure is on brand, accurate and consistent across markets and channels.While this is a cross-channel role, you bring a strong social mindset: you understand how people consume content on platforms, you know what makes a post thumb-stopping, and you keep an eye on cultural and platform trends to inform hooks, formats and ways in. This is an AI-first role: you will be expected to use AI tools as a natural extension of your writing craft, from idea exploration and first drafts to variations, optimisation and localisation support. You’ll combine strong conceptual thinking, excellent English writing and attention to detail with an efficient, system-minded way of working. You will collaborate daily with creative, design, digital, production, medical, legal and compliance stakeholders, in a regulated healthcare environment.Key Responsibilities Translate briefs and global platforms into strong creative ideas, messaging territories and copy routes for a broad ecosystem of assets.Develop clear storylines and messaging frameworks that can flex across digital, social, OOH, print, shopper, e-commerce and TV adaptations.Bring a social-first lens to ideas when relevant: hooks, formats, content series and narrative structures that work natively on platforms.Work hand-in-hand with art directors and designers so that words and visuals land together coherently (storyboards, supers, end frames, product videos, KVs, etc.).Cross-Channel Writing & Adaptation Write precise, on-brief copy for digital and social (banners, social posts, OLV and product video scripts), as well as OOH, print, shopper, e-commerce and TV re-applications.Inject platform awareness and trend sensitivity into social copy, while keeping everything aligned with brand and regulatory constraints.Adapt global toolkits and master copy into channel-specific executions, keeping voice, tone and terminology consistent while optimising for each format and context.Support multi-market work by providing clear English master copy that can be easily localised and by reviewing/aligning local versions when required.AI-First Writing & Workflows Use AI writing tools daily (ideation, first drafts, versioning, tone/length adjustments, QA checks) under your own editorial and creative criteria.Help build and maintain prompt libraries, messaging templates and AI-assisted workflows that improve speed and consistency without compromising craft or compliance.Carefully edit and refine AI outputs to ensure they meet brand, medical/legal and quality standards at all times.Healthcare/Pharma Compliance Collaborate closely with medical, legal and regulatory teams, respecting approved claims, references and mandatory language.Turn complex medical and scientific information into clear, accurate and audience-appropriate copy for patients, caregivers and/or HCPs.Ensure all copy is compliant, up to date and easy to approve within a regulated review process.Collaboration, Quality & Governance Work with project managers, producers and post-production to deliver on time, on scope and on brand.Apply and help refine messaging systems and copy guidelines defined for the