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Join to apply for the Senior Product Data Analyst role at HappeningJoin to apply for the Senior Product Data Analyst role at HappeningWe’re looking for a sharp, high-agency Senior Data Analyst to become the analytical powerhouse for our Growth & Experience Tribe . This role is embedded within the team driving user activation, engagement retention via experimentation and personalization for more than 1M users, daily - with direct influence on how we build onboarding flows, betting & gaming experiences, and player journeys.You’ll act as a strategic partner to product, engineering, and design leads, helping us find and validate the biggest growth levers across our sports, casino products, broader entertainment portfolio and drive meaningful personalization for millions of users.What You’ll DoGrowth Leverage & Product InsightsModel and quantify the impact of new product features and initiatives, identifying growth opportunities and contributing to the prioritization of our product roadmapAnalyze user journeys (e.g. Reg → FTD, Deposit → Repeat Bet) to identify high-opportunity drop-off pointsAnalyze customer behavior and product usage, to improve our understanding of what drives retentionDefine key performance indicators, tracking events, and engagement metrics that align with business goals and product objectivesPersonalization AnalyticsHelp shape our personalization roadmap with data insights: size opportunities, simulate segment impact, and support model evaluationGuide instrumentation for personalized surfaces like onboarding flows, “For You” homepages, and targeted cross-sell offersDrive experimentation of various personalization models in partnership with ML/AI teamsExperimentation LeadershipDesign, implement, and analyze A/B/n and multi-variate tests across onboarding, cross-sell, homepage personalization, and other surfaces and measure their effectiveness in driving business outcomesCommunication and InfluenceEffectively communicate findings to both technical and non-technical stakeholders to drive informed decision-makingBe a thought leader/partner in driving a data-informed culture of decision makingWhat We’re Looking For7+ years' experience in product data science or growth analyticsMaster's degree in relevant domain (good to have)Strong experience around analytical concepts such as conversion, LTV, cohort analysis, retention, RFM segmentation, etc.Deep expertise in experiment design, causal inference, and metric definitionStrong command of SQL and Python (or R) for analysis and visualization/communicationAbility to tell a clear story/drive interpretations while working with messy dataAbility to influence PMs and engineers alikeWhy Join Us?High ImpactYour datasets will be used daily by teams making product decisions, running experiments, and driving performance.Real Scale, Real ProblemsHandle serious data volumes. We’re talking millions of events per day, multiple sources, and zero fluff.Freedom to ShapeInfluence our data architecture, tooling, and best practices. You're not just implementing—you’re building.Solid BenefitsCompetitive compensation & performance-based bonusesOpen vacation policy & hybrid work flexibilityHealth support, wellness perks & team social budgetAbout HappeningHappening is the tech powerhouse behind Superbet Group , building the systems that fuel one of the world’s fastest-growing betting & gaming companies. Our platform is built in-house, from the ground up, with a deep focus on scale, performance, and flexibility. 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