Head of Product Engagement · Barcelona ·

This year marks 10 years since we launched the idea that simplifying our customers' lives is possible by offering an innovative solution that allows them to easily subscribe to, manage, and switch all types of contracts through a unique and intuitive platform. In that time, we have supported more than 1.5 million customers in France, Spain, and Italy, while investing in new verticals and positioning ourselves as a highly efficient, innovative, and competitive scale‑up in a rapidly growing market. With over 900 employees across 3 locations, we are solidifying our position as a market leader in Europe. We are always on the lookout for talent ready to join a dedicated and motivated team driven by a meaningful project. Working with us means embracing a culture of excellence, innovation, and real impact. Your Mission As Head of Product Marketing & CRM , you will be the conductor of user engagement: from onboarding to long‑term retention, through the adoption of key features. Working closely with Product, Design, and Data teams, you will craft and lead an activation and usage strategy aimed at transforming a registered user into an active, loyal, and even ambassador user. You will also ensure your team shines internally, with clear alignment on priorities and success indicators across stakeholders. Your Responsibilities Product Positioning & Usage Strategy Define a usage‑oriented product communication strategy: what benefits, for which segments, and at what moment. Build compelling messaging and storytelling around features and use cases. Adapt positioning based on user insights, behavioral data, and lifecycle stage. Engagement & User Journey Define and orchestrate multichannel product engagement journeys (email, in‑app, push, notifications). Create and manage differentiated communication cycles: Onboarding & activation Monthly engagement Re‑engagement & churn prevention Upsell & feature discovery Leverage behavioral segmentation (usage, frequency, device, customer value) to personalize interactions. CRM Leadership Supervise the CRM team in building automated and scalable scenarios. Foster a test & learn culture (A/B tests, timing, content, formats). Ensure strong alignment between content, timing, channel, and user value. Track key impact KPIs: activation rate, monthly usage, NPS, churn, retention. Product Launches & Adoption Prepare and execute feature launches to maximize discovery and real usage. Create educational and marketing assets. Align internal teams (Support, Product, Sales) for coherent launches. Public Relations Highlight product updates and evolutions externally through usage and customer impact stories. Coordinate media coverage (press releases, interviews, etc.). Leverage user feedback and success stories to strengthen brand image. Internal Influence & Strategic Alignment Position the Product Marketing & CRM team as internal experts in engagement and product value. Align stakeholders on initiative prioritization, KPIs, timelines, and success criteria. Carry and spread a clear vision of product marketing performance across teams. Scope of Responsibility B2B : Support Sales teams in partner acquisition & conversion, and drive partner agent engagement through tailored in‑app & off‑app experiences. B2C : Ensure feature launches and enhance customer lifecycle & retention. Your Profile Proven experience (8+ years) in Product Marketing, CRM, or Growth roles , ideally in a scale‑up or SaaS/B2C environment. Strong expertise in user engagement, lifecycle marketing, and multichannel CRM . Experience managing and growing a team. Data‑driven mindset with strong analytical skills and a focus on impact. Excellent communication and storytelling skills, both internally and externally. Ability to navigate across B2B and B2C environments. Fluent in English and proficiency in French or Spanish, Italian is a plus. What we offer Thrive in an international and inclusive environment: everyone has a place at papernest. With over 46 different nationalities, it’s not uncommon here to start a sentence in English and finish it en français or en español Compensation : Subscription Warrants for Company Creators (BSPCE) in accordance with company regulations, plus a Pluxee card to manage your tax level through voluntary compensation across services (transportation, dining, childcare). Benefits : as a home insurance provider and green energy supplier, we offer our employees attractive deals—because things should also be simpler for our team