Senior CRM Manager

hace 1 día

Barcelona, España Wallapop A tiempo completo

Wallapop is a Barcelona based scale-up driven by the purpose to empower people to embrace a more conscious and human way of consumption. We believe in a world where collaborative economy is mainstream. This is what drives us.

Wallapop operates in Spain, Italy and Portugal, offering a catalogue of several hundreds of millions of products and services. Powered by technical innovation and continuous improvement, we bring together the scale & trust of classifieds with the marketplace’s convenience & reach. Our mission is to enable a connected trade ecosystem, making 2nd-hand the norm through smart use of technology.

Backed by top investors such as Accel , Insight Partners & Naver Corp we bring our total valuation to 806 million EUR and are embarking on our international journey with the aim to become the world’s best unique goods trading platform.

The Challenge

We’re looking for an experienced and strategic Senior CRM Manager to take the lead on our customer lifecycle marketing efforts, driving growth, retention, and engagement. In this role, you’ll have the opportunity to shape and implement innovative CRM strategies that directly support our company’s growth goals.

As Senior CRM Manager, you’ll play a key role in creating personalized and impactful messaging at every stage of the customer journey. You’ll work closely with teams across Analytics, Product, Tech, and Marketing to ensure seamless collaboration and effective execution of CRM campaigns. This is a chance to make a meaningful impact while advancing how we connect with and retain our customers.

What You Will Do

  • Develop and implement a CRM strategy aligned with growth and retention goals, driving innovation across touchpoints like email, push notifications, in-app messaging, and automation.
  • Serve as the key link between CRM and leadership, Analytics, Product, Tech, Marketing, and partners, sharing strategic vision, campaign performance, and customer insights.
  • Lead, mentor, and grow a high-performing CRM team, enhancing their strategic, analytical, and operational skills while fostering continuous improvement.
  • Oversee the CRM platform’s design, implementation, and integration with other systems, ensuring seamless data flow and functionality.
  • Collaborate with Analytics, Product, and Tech teams to align CRM initiatives with business objectives and integrate them with product updates and customer data.
  • Plan, execute, and optimize retention strategies using consumer insights and behavioral data to create personalized, automated campaigns that boost engagement and conversions.
  • Own CRM reporting and analytics, driving data-driven decisions and presenting performance insights to executive leadership.
  • Identify opportunities for campaign and process improvements through A/B testing, segmentation, and customer behavior analysis.
  • Explore and adopt new CRM strategies and technologies, using agile, test-and-learn approaches to optimize performance and improve customer satisfaction.
  • Refine customer segmentation with insights and predictive analytics to deliver more personalized experiences across all touchpoints.
  • Manage external vendor relationships, including CRM platforms (e.g., Braze), ensuring effective collaboration and alignment with business goals.

What We’re Looking For

  • 8+ years of experience in CRM, CLM, or related fields, with at least 4+ years in a leadership role.
  • Proven track record of developing and scaling CRM strategies that significantly impact growth, retention, and engagement metrics.
  • Strong leadership and people management skills, with experience building and mentoring high-performing teams.
  • Expertise in marketing automation, personalization, and data-driven decision-making.
  • Proficiency in CRM platforms such as Braze, with experience overseeing platform architecture and cross-functional integration.
  • Excellent communication and stakeholder management skills, with the ability to influence senior leadership and collaborate across departments.
  • Deep analytical acumen, with the ability to translate data insights into actionable marketing strategies.
  • Familiarity with A/B testing, customer segmentation, and lifecycle optimization methodologies.
  • Experience in marketplaces, e-commerce, or app-first businesses is a plus.

Do note that all our jobs are Barcelona based. We follow a hybrid model where flexibility rules. We commit to a minimum of 6 days per month in the office. Each team self-organizes to decide on cadence and in-person/remote rituals.

Wallapop is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees as we want Wallapop to be a place for everyone.

Additionally to the opportunity to contribute to an agile product set up and work together towards achieving our meaningful mission, we offer the following Perks & Benefits :

  • Competitive phantom shares package for all employees
  • Generous individual learning budget of 2k per year
  • Group and individual English, Catalan & Spanish lessons as part of our working day
  • Private Health Insurance with Cigna
  • Flexible working hours + short Fridays
  • Flexible remuneration to deduct from gross salary (kindergarten/food/transport check)
  • Gym & Wellness plan, including physiotherapist in the office
  • Generous referral Program & Charity Donation
  • Bonus for weddings & newborns
  • Wallapop Renta (Tax income support)
  • Monthly plan for free shipping, bumps & home-pick-up on our services
  • Workiversary Gifts and Birthday Surprises
  • Contribution towards your WIFI in your monthly payroll
  • One-off payment based on compensation package to go towards setting up your home office
  • Relocation package (monetary support and legal advice) and visa sponsorship, if applicable
  • 26 holidays per year
  • TOP hardware of your choice (latest Apple or Windows)

What does the hiring process for this position look like?

Intro Call - run by talent acquisition, focus on providing more information about the role and the company as well as going over your experience, motivation, and expectations. This usually takes 45-60 minutes.

Leadership Interview - run by the hiring manager, focus on leadership and/or management skills aligned with the role requirements. This usually takes 45-60 minutes.

Case Study - you will be assigned a task to submit within 5 up to 7 days where you will be able to showcase your expertise / technical skills required for the role.

Expertise Interview - run by the hiring team, focusing on the required core skills and the ability to deliver in a given context. This usually takes 60-90 minutes.

Stakeholder Interview - run by relevant stakeholders reflecting the reality of the context of the role, focus on the ability to collaborate & deliver in a cross-functional set-up. This usually takes 60 minutes.

Culture Interview - run by culture interviewers, focus on adherence to Wallapop's purpose and business proposition. This usually takes 60 minutes.

Offer - should you be the right candidate, your offer will be discussed over a call with talent acquisition and will then be confirmed in writing.

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