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Experiential Marketing Manager
hace 2 meses
About the Role:
We are seeking a highly motivated and detail-oriented Marketing Manager to champion our global events strategy, consisting of key industry tentpoles, owned and operated events, and Executive Engagement programs. As the Experiential Marketing Manager, you will play a critical role in the delivery of these activations while supporting key business objectives and driving measurable ROI for the regional client solutions teams.
Your Key Responsibilities:
- Event Execution: Lead end-to-end live and virtual event execution across key programs, partnering with field, content, brand, social, and PR teams to bring these moments to life from sourcing and planning, theme/content development, look/feel ideation + build, attendance and promotion strategy, to post-event reconciliation.
- Executive Engagement: Execute various initiatives within our Executive Engagement program, including regional summit(s), exclusive networking events, and personalized outreach campaigns.
- Attendance and Promotion: Drive attendance and participation through strategic promotion and outreach efforts, leveraging email marketing, digital/paid media, and other channels.
- Client Solutions Coordination: Proactively engage with client solutions (sales) to coordinate, communicate, and educate the teams on any new and/or upcoming experiential marketing programs at a global scale, ensuring each activation is aligned with company objectives and messaging.
- Performance Tracking: Build and manage a tracking process to determine all event campaign performance and pipeline influence within Salesforce.
- Budget Management: Manage and forecast large-scale budgets, contracting, payment processing, and negotiation management alongside Finance, Legal, and Procurement departments.
About You:
- Problem Solver: You are a quick learner with a 'roll up your sleeves' attitude, a strong sense of ownership, and a builder mentality.
- Event Marketing Experience: Relevant experience in an event marketing role within the B2B space.
- Relationship Builder: You thrive in social settings and can maintain strong relationships both internally and externally, understanding your audience and comfortable speaking with and presenting to senior leaders as well as executive audiences.
