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Digital Marketing Specialist

hace 2 meses

Madrid Centro, Madrid, España BYD EUROPE A tiempo completo
Job Title: Social Ads Specialist

About the Role:

The Marketing Department within BYD Europe is responsible for developing and implementing tailored marketing strategies to drive business objectives and deliver results. Our team works collaboratively to optimize brand visibility, increase market share, and drive business growth within the European market.

Key Responsibilities:

  1. Develop and execute social media plans for the Spain marketing team.
  2. Optimize and report on all campaigns, sharing results with the wider team.
  3. Work with the creative team to ensure best practice creative is used.
  4. Assist with quarterly and annual planning of marketing budgets.

Key Performance Indicators:

  1. Web traffic and leads driven by media campaigns.
  2. Increasing engagement and performance of social media campaigns.
  3. Improving brand awareness and image of BYD in Spain.

About the Team:

We are looking for a Paid Social Specialist to lead the strategic and tactical execution of paid social campaigns. You will ensure the paid social media strategy is executed, implementation and optimization goals are achieved, and client's targets are met as efficiently as possible. Campaigns will be a mix of branding and direct response. You will work with partners including Meta, LinkedIn, and TikTok.

Requirements:

  1. University Degree in Marketing, Sales, or commercial disciplines.
  2. Effective and fluent communicator in English and Spanish.
  3. Excellent Microsoft Office skills.
  4. Experience in social media planning and execution of 360 campaigns.
  5. Understanding of media market and key media owners like Meta and TikTok.
  6. Knowledge of current digital media landscape and ability to optimize performance campaigns.
  7. Customer-oriented mindset.
  8. Excellent communications and interpersonal skills.
  9. Able to prioritize and work proactively with efficient time management skills.
  10. Resilient and open-minded.
  11. Results-oriented.
  12. Ability to work to deadlines, hands-on approach, motivated to get results.

What We Offer:

  1. Performance and experience-based competitive remuneration.
  2. Department & company-wide teambuilding events.
  3. An exciting opportunity to be part of the European transition to Zero Emissions transportation and de-carbonization of the economy.

Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and wants to create a positive impact by joining a diverse and dynamic team.