Senior Onsite Search Optimization Specialist
hace 7 días
Job Title: Senior Onsite Search Optimization Specialist
">We are seeking a highly skilled Senior Onsite Search Optimization Specialist to join our team at Axiom Software Solutions. This is a unique opportunity to work on making our website search engine friendly by adjusting certain elements of the site.
About the Role:
This role involves focusing on onsite search optimization, which aims to get customers the products they want quickly. As an onsite search expert, you will create a robust on-site search strategy for digital direct business and own on-site search regionally, contributing to company-wide knowledge by sharing best practices with stakeholders.
Responsibilities:
- Create a robust on-site search strategy for digital direct business.
- Own on-site search regionally, contributing to company-wide knowledge by sharing the best practices with stakeholders.
- Always ensure best relevancy for the on-site searches.
- Continuously increase the click-through rate and conversion rate for the keywords being searched on site stores.
- Continuous optimization of the search bar results (pinning, boosts, Berry, synonymous, popular search keywords, redirects, etc).
- Optimization of search result page (SRP) dash facet optimization, product spotlights, category links, promotion banners, campaigns, etc.
- Plan and execute an upsell and cross-sell campaign on various real estates on the stores by leveraging the tools capabilities.
- Work together with the e-commerce merchandising team on a roadmap and create the execute optimization activities.
- Perform keyword search in coordination with business objectives to optimize existing on-site search experience and define new opportunities.
- Address pain points for the search keywords and improve the relevancy of results accordingly.
- Quality control to ensure the best relevancy and end-to-end experience (audit and analyze).
- Provide feedback to the merchandising team on the performance of keywords and recommend plans to improve the click-through rate of low-performing keywords.
- Minimize the search result pages with 0 results to avoid exits from the online stores.
- Communicate performance and initiative status to stakeholders in monthly business reviews.
- Stay on top of the trends related to search and on-site search optimization and leverage applicable practices to fuel growth in the online store ecosystem.
- Leverage the tool to personalize on-site search experiences based on user behavior, browsing history, etc.
- Data Analytics + Campaign management knowledge + Data Obsession.
- SQL Knowledge, web analytics (HTML).
- No interaction with the SEO Team. Only interaction with Merchandising + Adv teams NPI and campaigns. Analyzing Google Analytics Data and making insights.
Requirements:
- 10+ years of experience in onsite search and SEO.
- SQL or HTML certification.
Salary: $120,000 - $150,000 per year.
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