Strategic Brand Planning Leader

hace 2 semanas


Zaragoza, Zaragoza, España Diageo A tiempo completo

About us at Diageo

Our Mission

We're a leading premium drinks company with an impressive portfolio of brands, including Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray, and Guinness. Our goal is to celebrate life every day, everywhere, by empowering our people, fostering diversity, and driving shared value.

About the Role

This key position will support the Diageo SE organization in identifying growth-driving insights, ensuring they're culturally resonant to boost brand fame and traction. As a passionate advocate for our consumers, you'll:

  • Support the Category Brand team in shaping their growth strategy
  • Fuel your team with consumer and shopper provocations to drive change
  • Effectively influence your team to make informed consumer and shopper-led decisions
  • Develop a deep understanding of research techniques and connect the dots to create a cohesive narrative
  • Analyze large amounts of data and break down complex problems
  • Communicate in a compelling, persuasive, and impactful way

About You

We're looking for an experienced professional with 8+ years of research/planning experience, a strong quantitative analysis background, and a proven track record of driving brand growth. You should be able to bring the future to today's world and roadmap actions to make it happen. Flexibility is key to success in our business, and we value candidates who can work flexibly in various ways.



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