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Marketing Director

hace 2 meses

Barcelona, Barcelona, España Werfen A tiempo completo
About the Position

The Marketing Director is a key role within Werfen, responsible for driving the company's marketing strategy and ensuring alignment with its overall objectives. This position plays a crucial role in identifying common issues, providing innovative solutions, and enhancing the efficiency and effectiveness of marketing activities within the organization.

Key Accountabilities
  • Support and coordinate the different Business Unit Managers who have under their responsibility.
  • Keep the General Manager informed of the evolution of the different Business Units, including threats and opportunities generated by the market.
  • Guarantee that all launches of new products and services are performed under a same pattern, keeping a clear identifying message of the Company.
  • Secure the alignment of marketing activities of the Business Units with the strategic objectives of the Company.
  • Collaborate with the Sales Director, Area Managers and Business Unit Managers to prepare the Budget.
  • Identify common problems in the Business Units, offering unique solutions and looking for the simplification of processes to become more efficient and effective.
  • Supervise relationships with the main represented companies of each of the Business Units assigned.
  • Design and implement market access strategies to ensure product availability and reimbursement (if applicable).
  • Design and oversee health economics studies to support the value proposition of the products.
  • Develop and execute clinical selling strategies to effectively communicate product benefits to healthcare professionals.
  • Establish partnerships with industry stakeholders to enhance market positioning and drive business growth.
  • Implement and manage multichannel marketing strategies to reach target audiences effectively.
Networking/Key relationships
  • General Manager
  • Business Unit Managers
  • Sales Director
  • Area Managers
  • Marketing in Technology Center
  • Service
  • Communication & Events
  • Corporate Supply Chain
  • Contracting
  • Legal
  • Compliance
  • QA/RA
  • Finance
Minimum Knowledge & Experience required for the position
  • Degree in Healthcare sector, Chemistry, Business Administration, or a related field.
  • An MBA is valuable.
  • Extensive experience in marketing within the healthcare and IVD sectors.
  • Proven track record of developing and implementing successful marketing strategies and campaigns.
  • Background in market access strategy, health economics studies, and clinical selling.
  • Demonstrated ability to establish and maintain partnerships with industry stakeholders.
  • Experience in managing and executing multichannel marketing initiatives.
  • Leadership experience, including team development and coordination of cross-functional teams.
Skills & Capabilities
  • Leadership
  • Communication
  • Team Development
  • Strategic vision
  • Ethics
  • Fluent in Spanish and English, both written and spoken.
  • Valuable Portuguese.
  • Strong analytical and strategic thinking skills.
  • Excellent communication and interpersonal skills.