Travel Experience Architect

hace 2 semanas

Barcelona, Barcelona, España Exoticca A tiempo completo
About Exoticca

We're a pioneering online travel agency that has revolutionized the way people explore long-distance dream trips. Our core commitment is to 'create life milestones.' We believe in delivering best-value trips, exploring unique destinations, and curating extraordinary travel experiences while demonstrating genuine care for our customers and the planet.

Our multicultural team is on a rapid international growth trajectory and seeks like-minded partners to help create the best and most forward-thinking travel company of our generation.

Salary & Benefits

We offer a competitive compensation package commensurate with job responsibilities and experience. Additionally, you'll enjoy flexible compensation management for diet, transportation, and private health insurance. A hybrid work model allows for offices in Barcelona city, while a permanent contract from day one ensures stability.

As a valued member of our team, you'll receive travel packages at reduced prices, referral bonuses for bringing talented individuals, unlimited coffee, team lunches, English lessons, bi-annual company parties, and more.

Job Description

User Experience (UX) Designer - Conversion Rate Optimization (CRO)

You'll play a critical role in optimizing our checkout experiences across mobile and desktop platforms to maximize conversion rates and enhance user satisfaction. Collaborating closely with cross-functional teams, you'll identify opportunities, test hypotheses, and implement design solutions that drive measurable improvements.

Your primary responsibilities will include:

  • Analyzing website traffic and user behavior using tools like Google Analytics, heatmaps, and A/B testing.
  • Optimizing the conversion funnel and user journey by identifying areas for improvement and developing strategic solutions.
  • Simplifying the buying journey to enhance conversions, focusing on UI/UX design that removes barriers and makes the shortest path for visitors/buyers to convert.
  • Providing actionable insights from test results and monitoring website performance metrics such as bounce rate, time on page, and conversion rates.
  • Conducting user research, usability testing, and collaborating with product managers, developers, and stakeholders to implement design changes.
  • Developing wireframes, prototypes, and high-fidelity mockups aligned with user needs and business goals.
  • Managing a pipeline of CRO experiments, identifying and testing new technologies to enhance conversion rates and consumer engagement.
  • Optimizing key conversion points in the marketing funnel, increasing lead-to-customer conversion rates and driving marketing-qualified leads.
  • Using analytics platforms to track and analyze test outcomes, creating design, content, and development guidelines based on successful tests.
  • Staying informed about competitor activities and industry trends to maintain a competitive edge.
Required Skills and Qualifications

To excel in this role, you'll need:

  • Proven experience in conversion rate optimization or a similar role.
  • Experience with web analytics tools and A/B testing platforms.
  • A strong portfolio demonstrating successful conversion optimization campaigns and results.
  • Proficiency in Figma.
  • Experience with web analytics tools and A/B testing platforms.
  • A solid understanding of user-centered design principles and usability best practices.
  • Excellent data analysis and reporting skills, with an analytical mindset to interpret data and drive design improvements.
  • Familiarity with web development and design principles.
  • Experience with e-commerce platforms and conversion tracking tools.
  • The ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment.
  • Excellent communication and collaboration skills.
  • Experience with design systems.
  • A continuous learning mindset and willingness to stay updated with industry trends and advancements.
About You

We're an equal opportunity employer committed to diversity and inclusiveness. We don't discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other protected status under European, country, or local law.

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