Senior Marketing Leader for ZURU Toys Spain
hace 1 mes
We are seeking a highly experienced Senior Marketing Executive to join our team in Madrid, Spain. As a key member of our marketing team, you will be responsible for leading the development and execution of local consumer marketing campaigns for all brands within our portfolio.
Job Description- Lead the strategic development and tactical execution of all local marketing plans for all brands under your responsibility, aligning with established brand positioning.
- BUILD MARKETING STRATEGY IN ALIGNMENT WITH MARKET VISION AND GOALS. Strong coordination with Country Manager to define investments and priorities.
- MANAGEMENT OF LOCAL AGENCIES/PARTNERS WHERE NEEDED - media, translation, VOD partners, etc.
- Assess the effectiveness of marketing campaigns under your responsibility: organize postmortem and present key takeaways along with strong understanding of local consumer behaviours and demographics.
- Create presentations that summarize key information on brand and marketing activities in creative and visual ways.
- Develop creative briefs for global brand teams and media agencies to work on digital, print, TVC, web and other campaigns.
- Work with Global Brand teams with regards to digital, social and influencer marketing.
- Establish, design and follow current and new processes to connect global teams with local needs in order to execute with excellence to drive POS and gain market share
- Work with licensors to provide regular updates on marketing plans and identify potential partnerships.
- Ensure commercial budget adherence and invoice processing for each marketing, trade marketing and commercial
- Provide event management support when needed, primarily gathering pertinent information and development of brand signage & collateral
- Collaborate with Brand/Commercial team partners to keep up to date on product launches, retail exclusives, etc. and adjust marketing plans accordingly
- Weekly review and report trends, sales data and consumer behaviors
- Manage the relationships with global marketing teams to develop local campaign assets and ensure territory initiatives are on brand
- Bachelor's degree in Marketing, Business, or related field is preferred.
- 3-5 years of experience in consumer or brand marketing, ideally in the Toy, Fashion, Consumer Products, or any equivalent fast-paced industry.
- Advanced understanding of standard marketing techniques including social media, digital and influencer marketing.
- Knowledge of retail landscape in assigned region(s): Spain and Italy.
- Strong experience in Project Management.
- Ability to take conclusions to problem solve and create a plan to reach the goals and present actionable insights to cross functional teams.
- Exceptional verbal and written communication skills and excellent attention to detail.
- Solid proficiency in MS Office, Excel, G Suite. Figma experience a plus.
- Highly organized and efficient. Ability to thrive in a high-pressure and time-sensitive environment.
- Be able to easily adapt to shifts in priorities.
- Experience with digital marketing tactics, planning & reporting.
- Ability to work effectively across different teams, departments, and third parties, and willingness to work in different time zones, and travel when required.
- Excitement to take part in driving a fun, dynamic, and winning culture as this role will eventually be onsite in the Madrid office.
ZURU is a fast-growing toy company that empowers talented individuals to do their best work every day. We have a high-performing culture that encourages excellence and recognizes that our success stems from our people.
What We Offer- Culture for Growth
- Surrounded by an A Player Team
- Competitive Remuneration (€60,000 - €80,000 per year)
At ZURU, we offer a comprehensive benefits package and tools to help you achieve your career goals. Join us in reimagining the future of play
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