Renewable Energy Marketing Strategist

hace 2 días


Barcelona, Barcelona, España Pvcase A tiempo completo

About Pvcase

Pvcase is a leading solar design and site selection solutions provider that aims to combat climate change through innovative software. With a strong focus on technology, our state-of-the-art tools empower customers to streamline project speed, precision, and ROI.

As a global solar technology company with over 250 professionals serving clients in more than 70 countries, we are committed to nurturing the growth and well-being of our employees. Our dedication extends beyond technology, prioritizing the health and happiness of our workforce.

About the Role

We are seeking an experienced Marketing Campaigns Manager to develop, execute, and optimize multi-channel marketing campaigns that resonate with our target audience in the solar industry. This role will involve leveraging ABM strategies to engage key accounts and foster relationships that drive growth and success.

The successful candidate will be responsible for designing and implementing comprehensive marketing campaign strategies that align with business goals, focusing on lead generation, brand awareness, and customer engagement in the solar sector. Key responsibilities include:

  • Developing and executing ABM initiatives to identify, target, and engage high-value accounts
  • Overseeing the execution of campaigns across multiple channels, including email, social media, webinars, events, and digital advertising
  • Collaborating with sales, content, and design teams to create compelling marketing collateral and ensure alignment between marketing and sales efforts
  • Monitoring and analyzing campaign performance metrics, providing insights and recommendations for continuous improvement based on data-driven results
  • Managing campaign budgets effectively to achieve desired outcomes while maximizing ROI
  • Conducting market research to identify trends, audience preferences, and competitive landscape, informing campaign strategy and execution

Requirements and Qualifications

To be successful in this role, you will need:

  • 5+ years of experience in marketing campaign management, preferably in the B2B tech or renewable energy industry, with a strong focus on ABM
  • A proven track record of developing and executing successful marketing campaigns that drive lead generation and engagement
  • A strong understanding of ABM principles, strategies, and best practices
  • Proficiency in marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce)
  • Excellent analytical skills with the ability to interpret data and make informed decisions
  • Strong communication and interpersonal skills, with the ability to collaborate effectively across teams
  • Creative thinking and a passion for developing innovative marketing strategies
  • Fluency in English; proficiency in additional languages such as French, Spanish, German, Portuguese, or Italian is a plus
  • Knowledge of the solar industry and a commitment to sustainability is a plus

What We Offer

We offer a range of benefits to support your career growth and well-being:

  • An estimated salary of €50,000 per year, with opportunities for growth and recognition
  • A flexible working environment, with unlimited remote work options and vibrant offices in Kaunas, Vilnius, Barcelona, Berlin, Madrid, and London
  • A comprehensive training and onboarding program to ensure a seamless start
  • A generous benefits package, including employee stock option plan (ESOP), flex benefit package, and additional paid vacation days
  • Ongoing professional development opportunities, including participation in international training programs


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