Digital Marketing Specialist
hace 3 semanas
About Lastminute Group
Lastminute Group is the European leader in travel technology, operating a portfolio of well-known brands such as lastminute.com, Volagratis, Rumbo, weg.de, Bravofly, Jetcost and Hotelscan.
Our mission is to simplify, personalise, and enhance our customers' travel experience by leveraging technology. We invest in talented people who ensure our offering meets the needs of our customers and keeps us at the forefront of technology evolution.
We have over 1,700 employees across our offices worldwide, developing our own products and services to power the entire traveller journey for millions of people.
At the heart of our culture is a commitment to inclusion and equality, celebrating the uniqueness of everyone who works here.
About the Role
We are seeking an ambitious and highly motivated Digital Marketing Specialist to join our SEM team. The successful candidate will work closely with our Performance Marketing Manager, responsible for planning, implementing and analysing Paid Performance Marketing campaigns across brands and products with a strong focus on Search Engine Marketing (SEM).
Key Responsibilities
- Full ownership of performance for a specific market or product area, identifying growth opportunities and scaling winning tests to increase traffic.
- Deliver performance reports and insights to the team and internal stakeholders, promoting new ideas and methods.
- Address and escalate campaign performance issues, perform regular optimisation of marketing campaigns.
- Optimise accounts to target, manage roadmaps and ensure timely delivery.
- Work closely with our IT team on creating, managing and developing tools to automate bids, landing page optimisation, reporting.
- Establish new processes and improve existing campaigns with automation solutions.
- Support internal sharing of knowledge through training and coaching.
- Adhere to Performance Marketing best practices at all times.
- Develop your own product knowledge as tools/products evolve/change.
Salary Estimate
The estimated salary for this role is £45,000 - £60,000 per annum, depending on experience.
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