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Brand Ambassador
hace 2 meses
As a Brand Manager at Diageo, you will be responsible for driving the growth and success of our tequila brands, with a focus on Casamigos. You will lead cross-agency teams to develop and execute a new model of growth, leveraging an omnichannel approach to deliver exceptional results.
Key Responsibilities- Lead the development of brand strategies and plans, based on consumer, customer, and shopper insights.
- Build brand equity and drive sales growth through effective marketing and commercial initiatives.
- Collaborate with Global Brand Teams, agencies, and cross-functional teams to deliver on salience and brand love objectives.
- Develop and execute media strategies and plans to drive brand awareness and engagement.
- Lead the shadow P&L for the brands across markets, understanding and responding to drivers of brand performance.
- Translate strategies into thoughtfully implemented plans that consistently beat the competition and gain share.
- Effectively run M&E processes to learn and course correct plans.
- 5+ years of relevant marketing experience.
- Existing capability to build meaningful relationships built on mutual trust and respect.
- Successful management of senior partners, resulting in strong and positive outcomes.
- Holistic skills across various marketing growth drivers as well as a reputation of delivering ground-breaking business results.
- Comfort with dealing with ambiguity, complexity, and working within a fast-paced, entrepreneurial, and matrixed environment.
- Demonstrated brilliant execution to high standards across various pillars of brand building.
- Strong commercial and numerical acumen with attention to detail.
Diageo is a leading global spirits company that celebrates life every day, everywhere. We are committed to creating a diverse and inclusive culture that values everyone, regardless of background, disability, religion, gender identity, sexuality, or ethnicity. We offer a competitive salary, bonus, and benefits that suit your lifestyle, as well as an inclusive company culture that puts employees and their development first.
