Marketing Manager

hace 2 semanas

Zaragoza, Zaragoza, España Ie University A tiempo completo
Marketing Manager - Design & Architecture Programs

IE University's Marketing department is seeking a Marketing Manager - Design & Architecture Programs to join its team. This role involves developing and executing strategic marketing plans to promote graduate and undergraduate programs in design and architecture. The ideal candidate should have a background in one or more of these areas, either through professional experience or academic studies, to effectively communicate the unique value of these programs.

Responsibilities:
  • Develop and implement comprehensive marketing plans specifically for design and architecture programs, aligning with overall strategic goals.
  • Work closely with academic departments to understand the unique offerings of design and architecture programs and develop targeted marketing strategies.
  • Analyze market trends, competitor activities, and student insights to refine and optimize marketing strategies for design and architecture programs.
  • Manage the marketing budget for design and architecture programs, ensuring efficient allocation of resources to maximize ROI and value generation.
  • Ensure consistent and effective communication of program benefits and unique selling points across all marketing channels.
  • Oversee the successful launching of new design and architecture programs, coordinating with relevant stakeholders to ensure smooth execution.
  • Monitor and report on the effectiveness of marketing campaigns for design and architecture programs, making data-driven decisions to optimize performance.
  • Collaborate with other program marketers to ensure cohesive and integrated marketing strategies across all programs.
  • Implement efficient working methodologies to enhance agility and deliver optimal marketing results.
  • Foster and strengthen collaborative dynamics between all commercial departments involved in the marketing and selling of design and architecture programs, ensuring alignment and synergy.

Qualifications:

To thrive in this role, you should have:

  • A Master's degree from a top university in Architecture, Design, Marketing, or a related field.
  • 5+ years of experience in marketing, preferably in higher education or the design/architecture industry.
  • Marketing professional experience in an architecture or design studio, or academic study in architecture/design.
  • Strong analytical skills and experience with market research and data analysis.
  • Excellent communication and interpersonal skills.
  • Proven ability to manage budgets and optimize resource allocation.

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