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Marketing Director
hace 2 meses
Job Summary
We are seeking a highly experienced and innovative Marketing Director to lead our marketing efforts for a new title at Blizzard Entertainment. As a key member of our team, you will be responsible for developing and executing a comprehensive marketing strategy that drives acquisition and engagement goals across all marketing channels and levers.
Key Responsibilities
- Develop and execute a marketing strategy that aligns with the company's overall business objectives
- Lead high-impact and innovative campaigns that inspire players globally and shape culture
- Directly manage individuals and agencies in the areas of product marketing, brand marketing, influencer marketing, community and social media
- Cross-functional leadership to align and drive marketing initiatives across performance marketing/UA, growth marketing/CRM, creative, partnerships, dev/game team, international, comms/PR, finance, product management, analytics, research, partnerships, and beyond
- Analyze player KPIs and business results to inform strategies, drive agile iteration of plans, and double down/scale back on initiatives to grow impact
Requirements
- Experience in Product Marketing, Marketing Strategy, Brand Marketing or Integrated Marketing within a top-tier game studio, developer, or publisher
- Success delivering business results, innovative creative, and delighting playing communities
- Demonstrated results managing sizable marketing investments and aligning large cross-functional teams
- Direct experience leading marketing across all stages of a product's lifecycle, from announce, pre-launch, launch, and large-scale growth
- Experience collaborating within a large organization, driving creative work with multiple internal departments and 3rd-party agencies/partners
- Passion for games and cutting-edge games marketing
- Ability to effectively engage, motivate, and influence internal/external stakeholders and all levels of the company with exceptional skills in preparing and presenting materials across varying audiences
- Bachelor's degree in communications, journalism, public relations, or marketing or equivalent field
