Digital Optimization Strategist
hace 2 semanas
About Gartner Digital Markets
We empower organizations to accelerate growth by embracing the right technology and services. As a leading platform for software and services, we help providers build their brand, capture demand, and understand their market.
Our team is at the forefront of innovation in an ever-evolving industry, offering a unique opportunity for career growth and development. If you're looking to take your next career step, we offer the stability and resources of a large organization combined with the fast pace and excitement of a dynamic growth business.
We're seeking a talented CRO Product Manager to join our team that manages all paid marketing traffic for the Gartner Digital Markets (GDM) websites. In this crucial role, you'll lead Conversion Rate Optimization initiatives and drive the enhancement of our paid landing page experience through a structured test-and-learn approach.
Your Responsibilities
- Brainstorming, prioritizing, defining requirements, overseeing development, launching tests, analyzing outcomes, and making data-driven recommendations
- Serving as the vital link between marketing channels and our product / engineering / UX teams, spearheading our hypothesis-driven testing strategy
You'll Bring:
- CRO Expertise: 3+ years of experience with CRO and user experience improvements with an established and consistent history of success
- Project management and execution experience
- SIGNIFICANT EXPERIENCE WITH AT LEAST ONE OF THE MAJOR TESTING PLATFORMS SUCH AS OPTIMIZELY, OPTIMIZE 360, ADOBE, OR VISUAL WEBSITE OPTIMIZER, ALONG WITH FAMILIARITY WITH GOOGLE ADS, CUSTOMER DATA PLATFORMS, AND MARKETING AUTOMATION TOOLS
- Top analytical skills with the ability to analyze large data sets and optimize the conversion funnel
- Proficiency in Google Analytics 4 (GA4) is essential, along with familiarity with other analytics platforms such as Hotjar or FullStory
- Understanding of advertising technology (i.e. cookies, first party vs third party data, conversion pixels, audiences, etc)
Estimated Salary: $120,000 - $160,000 per year
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