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Experiential Marketing Manager

hace 2 meses

Barcelona, Barcelona, España Womentech Network A tiempo completo

**Job Summary**

Womentech Network is seeking a highly motivated and experienced Experiential Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for leading the development and execution of our global events strategy, including industry tentpoles, owned and operated events, and Executive Engagement programs.

**Key Responsibilities**

  • Lead end-to-end live and virtual event execution across key programs by partnering with field, content, brand, social, and PR teams to bring these moments to life from sourcing and planning, theme/content development, look/feel ideation + build, attendance and promotion strategy, to post-event reconciliation.
  • Execute various initiatives within our Executive Engagement program, including regional summit(s), exclusive networking events, and personalized outreach campaigns.
  • Drive attendance and participation through strategic promotion and outreach efforts, leveraging email marketing, social media, digital/paid media, and other channels.
  • Proactively engage with client solutions (sales) to coordinate, communicate, and educate the teams on any new and/or upcoming experiential marketing programs at a global scale while ensuring each activation is aligned with company objectives and messaging.
  • Build and manage a tracking process to determine all event campaign performance and pipeline influence within Salesforce.
  • Operational Excellence: managing and forecasting large-scale budgets - contracting, payment processing, and negotiation management alongside Finance, Legal, and Procurement departments.

**Requirements**

  • Relevant experience in event marketing role within B2B space.
  • Problem Solver: no issue is too big or small - you are someone who encompasses a solutions-driven mindset and can think critically while navigating complex challenges with confidence and resilience.
  • Relationship Builder: you thrive in social settings and can maintain strong relationships both internally and externally while understanding your audience.
  • Comfortable speaking with and presenting to senior leaders as well as executive audiences.

**What We Offer**

Womentech Network is a dynamic and innovative organization that offers a unique opportunity to join a team of passionate professionals who are dedicated to empowering women in technology. As an Experiential Marketing Manager, you will have the opportunity to work on a wide range of projects, develop your skills and expertise, and make a meaningful contribution to our organization's success.