Vice President of Product Marketing

hace 2 semanas


Madrid, Madrid, España Gelato Globe A tiempo completo
About Gelato Globe

Gelato Globe is a leading provider of innovative solutions for the printing industry, revolutionizing the way customized products are produced on-demand. Our mission is to empower e-commerce entrepreneurs to grow and scale their businesses while reducing waste and carbon emissions.

The Position

The Vice President of Product Marketing is a key role responsible for developing and executing the overall product marketing strategy to align with the company's business goals and market opportunities. This includes creating and managing comprehensive go-to-market plans for new product launches, defining product positioning and messaging, and conducting market and competitive analysis to inform strategic decisions.

Key Responsibilities
  • Develop and execute the overall product marketing strategy, aligning it with the company's business goals and market opportunities.
  • Lead the product marketing team, providing guidance, mentorship, and ensuring alignment with strategic objectives.
  • Create and manage comprehensive GTM plans for new product launches, ensuring cross-functional collaboration between product management, sales, and marketing.
  • Define product positioning, messaging, and value propositions to differentiate the company's products in the market.
  • Conduct thorough market research and competitive analysis to understand market trends, customer needs, and the competitive landscape.
  • Collaborate with the sales team to develop and deliver training, tools, and collateral that enhance their ability to sell the product effectively.
  • Create case studies, product demos, presentations, and other sales materials to support the sales process.
  • Drive customer engagement initiatives, including customer advisory boards, user groups, and customer feedback programs.
  • Develop and manage customer advocacy programs to generate testimonials, case studies, and referrals.
Requirements
  • 10+ years of product marketing experience, including 5+ within the B2B SaaS industry.
  • Experience as a VP, Director or leading the Product Marketing driving strategy and execution.
  • Proven ability to analyze markets and help drive our go-to-market direction.
  • Data driven in your approach to help make informed decisions.
  • Ability to move at a fast pace and comfortable in an iterative environment.
  • Experience building messaging and content for all go-to-market functions inclusive of demand generation and sales.
  • Experience building and leading high performance teams, developing and operationalizing brand marketing organizations.
  • Proven ability to help drive team enablement of GTM strategy and content to support.
  • Comfortable working with stakeholders across c-suite, marketing, sales, customer success.
  • Excellent project management and time management skills.


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