Senior Public Relations Manager

hace 3 semanas

Valencia, Valencia, España Virtuagym A tiempo completo
Key Responsibilities

As a Senior Public Relations Manager at Virtuagym, you will be responsible for developing and executing our global PR and Communication strategy. This includes building and maintaining relationships with media professionals, cultivating relationships with journalists, bloggers, and influencers in the fitness industry, and securing media coverage and promoting our company's story.

You will work closely with our marketing team and company-wide stakeholders to promote our company's story, engage with media outlets, and enhance our public image. This role requires excellent communication skills, a strong understanding of the fitness industry, and the ability to build and maintain relationships with media professionals.

Key Performance Indicators:

  • Develop and implement comprehensive PR strategies that support our marketing goals and enhance our brand visibility.
  • Cultivate relationships with journalists, bloggers, and influencers in the fitness industry to secure media coverage and promote our company's story.
  • Write and distribute press releases, media pitches, and other PR materials that effectively communicate our brand message.
  • Collaborate with internal stakeholders to craft compelling stories that help establish Virtuagym as a thought leader among its target audiences.
  • Develop and implement crisis communication plans to protect and manage our brand reputation in times of controversy or crisis.
  • Track and analyze the effectiveness of PR campaigns and media coverage, and provide regular reports to senior management.

Requirements:

  • 3+ years of experience in PR and Comms, either in-house or in an agency environment.
  • Strong understanding of the fitness industry, including current trends and media landscape.
  • Native-level proficiency in English with excellent communication and writing skills. German, Spanish or Dutch is a huge plus.
  • Good written and verbal communication skills in English; ability to write appealing content for prospects and customers and express yourself to different stakeholders.
  • Self-starter with ability to handle multiple projects at once, and master at prioritization and getting things done.
  • Ability to improvise, think creatively, and be an enthusiastic problem solver, coming up with creative and unorthodox ideas to engage prospects.
  • Ability to deal with a fast-paced scale-up environment and adapt quickly to changing priorities. B2B and SaaS experience are a plus.
  • Analytical and data-driven with openness to change course as needed based on consistent measurement and tracking.

What We Offer:

  • Remote work opportunity in the EU, with our office based in Amsterdam, The Netherlands.
  • Opportunity to work with a global employment partner and be hired remotely through their national entity.

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