Lead Playable Ad Developer Marketing Specialist
hace 3 semanas
About Sandsoft: As a leading global video game developer, publisher, and investor, Sandsoft aims to engage and entertain players worldwide. Our vision is to be the top mobile-first games publisher and developer in the MENA region. We have a diverse international team of passionate game makers with extensive experience in developing, publishing, and leading successful AAA mobile, console, and desktop games, including FIFA, Candy Crush, Need for Speed, and more.
About the Role: We are seeking an experienced developer to lead the creation of innovative playable ads for our mobile games. As a vital member of the creative team, you will drive the design and execution of interactive playable ads, including engaging game mechanics, animations, and effects. You will collaborate with the creative and marketing teams to craft compelling ad concepts, optimize them for performance, and implement analytics to measure their effectiveness.
Key Responsibilities:
- Develop high-quality, interactive playable ads for our mobile games.
- Develop game mechanics and logic, animations, and effects.
- Collaborate with the creative and marketing teams to design engaging ad concepts.
- Optimize playable ads for performance and user experience.
- Implement tracking and analytics within playable ads to measure engagement and effectiveness.
- Modify and iterate on the gameplay creatively to provide raw recordings for advertising campaigns.
- Stay up-to-date with industry trends and best practices in playable ad development.
- Troubleshoot and debug issues to ensure smooth ad performance across different devices and platforms.
Requirements:
- Proven experience in developing playable ads or interactive content for mobile platforms.
- Proficiency in JavaScript/TypeScript.
- Experience with Unity, Cocos Creator, or similar game engines.
- High level of proficiency in version control systems (git/svn), experience using popular services like GitLab/GitHub.
- Strong understanding of user experience (UX) and user interface (UI) design principles.
- Ability to create visually appealing and engaging interactive content.
- Strong problem-solving skills and attention to detail.
- Good communication and teamwork skills.
- A portfolio showcasing previous work in playable ad development.
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