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Brand Identity Specialist
hace 2 meses
Zelestra is a multinational renewable energy company with a vertically integrated business model focused on large-scale projects in rapidly growing markets across Europe, North America, Latin America, Asia, and Africa.
Our MissionWe aim to be a solid and solvent company, capable of executing quality and valuable projects for society and the environment. Our commitment to social development and quality employment drives our business strategy.
Job SummaryWe are seeking a skilled Brand Identity Specialist to join our communications team. As a key member, you will play a crucial role in shaping and conveying our brand identity and messaging to external audiences.
Responsibilities- Develop and execute comprehensive external communication strategies aligned with the company's brand objectives and values.
- Lead the creation and implementation of integrated branding campaigns to elevate brand awareness and differentiation in the renewable energy sector.
- Manage all aspects of external communications, including media relations, public relations, and corporate messaging.
- Collaborate with cross-functional teams to create compelling content, press releases, and marketing materials that effectively communicate the company's mission, initiatives, and achievements.
- Serve as the primary spokesperson and media liaison, cultivating relationships with journalists, influencers, and industry stakeholders.
- Monitor and analyze media coverage, market trends, and competitor activities to identify opportunities and risks for the brand.
- Oversee the development and maintenance of digital assets, including the company website, social media channels, and online content platforms.
- Coordinate and support participation in industry events, conferences, and speaking engagements to enhance brand visibility and thought leadership.
- Ensure consistency and alignment of brand messaging and visual identity across all communication channels and touchpoints.
- Measure and report on the effectiveness of communication and branding initiatives, providing insights and recommendations for continuous improvement.
- Bachelor's degree in Marketing, Communications, Public Relations, or related field; Master's degree preferred.
